PERSONALITY RADIO, Volume Two Ebook

The dangerous air personality is the one the listener is afraid not to listen to. This book will transform the talented jock into a lethal programming weapon!

Tons of actionable tips on topics including:

• What's Wrong With This Résumé?
• Trashing The Competition
• Tools For Night Jocks
• The Oldies Jock's Secret Weapon
• The Letterman Glut
• The "Sidechick" Syndrome
• Strategies For The On-Air Program Director
• Sparking Creativity
• Sample Radio Character
• Request Line Hang-Ups
• Radio Comedy
• Promoting Yourself In The Trades (including an exclusive, inside look at how to get trade publications to write about you)
• Phone Calls - What Is Legal?
• PDs: Setting Specific Goals For Jocks
• Motivating Air Talents To Success
• Morning Drive Success: How To Achieve It, How To Keep It
• Managers: How To Inspire Loyalty & Top Performance From Your Air Staff
• Localization Take-Home Quiz
• Local Publicity Recipe
• Local Newspaper Coverage: It Can Be Done
• Jock To PD: "How'm I Doin'??"
• Interviews with 8 top personalities (including Gary Burbank, Bob Steele and George McFly)
• Handling Complaint Calls On-The-Air
• Five In-Depth Aircheck Critiques
• Ethical Questions: Gifts, Not Bribes
• Disc Jockeys & News People: A Team Effort
• Disc Jockey Clinic
• Creating Traffic Reporter Laughter
• Career Advice
• A Contract Trap
• 17 Steps To Great On-Air Phoners
• A Teasing Primer
• "Candid" Calls