Marketing yur art
An insiders guide to selling your art
some of our categories are
Section One: Introduction to Marketing
a) Changing your Focus
From Making to MarketingMaking the transitionComparingYou can do itMarketing Myths I have no timeMarketing does not fitA specialized skillb) Marketing research
Analyzing your current situationAm I ready for marketingWhat do I have to OfferWhat do other artists haveConducting researchThe six marketsDeciding which oneCreating an InventoryLong term planningOne year-Five Year
Section two: Professionalism
a) Presentation
Your art as a businessGiving your business a nameDesigning a logoFramingYour PortfolioOriginal artworkReproductionsThe carrying caseExhibit promotional materials
b) Support Materials ..... written
Artist StatementsGetting startedParagraph outlinesStatements vs. proposalsCurriculum vitae/resumethe differenceCategoriesCover Letter
Section Three:: Applying for grants
ResearchApplying for grantsGeneral AdviceThe basic PackageFollow throughFunding Organizations
Section four: Exhibiting & Selling in galleries
a) Venues...exhibitions / selling
CommercialDefinition and benefitsRequirementsThe approachNon CommercialDefinition and BenefitsRequirementsThe approachDoing your own showProduction costsMarket valueMediaMeans of distributionThe pricing formulaexample # 1Example # 2
Pricing and so much more
