Why do traditional diets work in the short term and fail long term?Did you know that at any one time more than 50% of people are on a diet of some kind in the hope that they can control or lose weight?
Did you know that more than 90% of those people lose weight initially and then fail over the next three months?
One of the major reasons why diets fail is because people find the rules and regulations hard to follow, the food hard to find and expensive, and the diet both boring and soul destroying.
The Food Myth
If you go into your average book shop you'll see hundreds of different fad diet books, offerring you enormous weight loss by a variety of different methods: "eat as much cardboard as you want", or "eat only fish cooked on a Tuesday!!!" a
