Many internet marketers and "online gurus" are still using made up numbers to scare new business entrepreneurs into purchasing their business building products. They state that over 95% of small businesses fail and they have the "secrets" to being in the other 5%, but this 95% number was actually picked out of the hat as a marketing ploy and is in no way approaching reality.
I n fact, we were recently investigating one such site touting four sure-fire business strategies for a successful business. This particular author cited the same old 95% scare tactic in his online sales letter webpage.
Our first reaction was that if he got this statistic wrong (or perhaps deliberately using it), what else in his eBook is incorrect or misleading?
By the way, he wa
