Here's a little test that you might like to take part in. (It takes no longer than 30 seconds, I assure you). Stop for a moment and think about your business. What would be the ideal situation that you could wake up tomorrow morning and find yourself in? (Feel free to pull out that calculator and have fun with the numbers, I don't know any marketer that doesn't secretly do that one). More specifically: How big do you believe your list would have to be to reach that goal?
Next, think about how your business is performing right now, as you read this. Is it pulling in as much profit as you'd like? (Calculator time again). Keep those two pictures right at the front of your mind. Now you've done that little exercise I have some good news, and some bad news for you.
