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Website TrafficWebsite Traffic: Build It and They May Move Back
by:
Wendy Maynard
Copyright 2005 Kinesis, Inc.
Keep the Content Coming!
Your website is finally built. It’s professionally designed, has compelling content, and it has brobdingnagian amounts of helpful information just about your products or services. But, and this is an important but…is your website working for you?
Your offline tools and advertisements may get your customers and prospects to go to your website house page once. But you want them to return many a times. Here are several things to improve your website’s sales power:
1. Update Your Portfolio: If you have a portfolio of your activity (photographers, architects, landscapers, designers, writers, etc.), support your "latest and greatest" activity current. Send an avid e-mail to your customers to let them cognize it’s been updated.
2. Write Articles: You are an expert in your field. Customers are hungry for the information only you can provide. Give them helpful proposal
and tips. On your homepage, let website visitors cognize just about this section.
3. Add a Discussion Forum: Your website designer can help you add a discussion forum. This allows visitors to communicate with each other, and your staff can provide helpful answers.
4. Create a "Links" Page: Customers like being able to find out much information regarding their purchase
decisions. With a links page, you can map the way for them to visit different related websites.
5. Publish an Ezine: Business an ezine wish help position your business as an expert in your field. In addition, you wish be providing tips to your customers that wish help them. It sets you apart from your competitors and instills confidence and trust in your readers, fashioning it easier for them to do business with you. Archive your articles on your website on an current
basis to refresh your content for business.
6. Ask Your Site Visitors: Is there thing
in your business you are considering? Do you want several feedback on a service? Why not ask for your customers’ opinion? You can post an online opinion poll and down the road, post customers’ responses.
7. Start a Blog: If you are committed to posting regularly, a diary can be a great way to build relationships with your customers and leads. You can give them proposal
just about services or products, you can offer them helpful advices, and you can give business updates. Better of all, a diary is easy to set up and update!
ACTION ITEM: This week, look at your website. Would-be a traveller
want to move back? If not, write down several things you can add to your site that wish provoke folk to return. Take the necessary steps to get it in place. Then, update your site!
Just just about the author:
Wendy Maynard, your friendly marketing adept writes Kinetic Ideas: A Marketing Diary at http://www.wendy.kinesisinc.com
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Quickies at http://www.news.kinesisinc.com: This twice-a-month ezine features free marketing tips and private secrets for business owners and entrepreneurs.
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