|
Website TrafficUsing Your Online Presence to Driving Offline Sales from Your Client Base and Beyond, Part 2
by:
Tom Swanson
Copyright 2005 Tom Swanson
In the last article in this series, I talked simply about a few basic route to drive in-store sales by victimisation your online presence. In this, the last installment of the series on this topic, I’m going to cover several much in-depth strategies to boost sales at your brick-and-mortar location.
Create an Online Client Rewards Program
You can institute a client rewards program that you post on your web site only to drive offline sales from your online presence. First, encourage several current and new customers to sign up for the client rewards program once
they buy thing
in your store. They can then visit your website and participate in the program from the convenience of their homes. For example, you could set up a points system whereby your customers acquire points for every purchase, and then support track of their progress on your website. Once they rack up a certain figure of points, they can redeem them for merchandise, discounts, etc.
Having a program like this in place wish encourage repeat visits from customers to several your store and your website, and once they’re there, you can introduce them to new specials, forthcoming sales, etc. This will, in turn, encourage repeat patronage from these customers. Many an times, in fact, customers wish really buy much products than they ordinarily would-be if the rewards that you feature in your program are incentive enough for them to desire much points. High-profile rewards could include things like plane tickets, new electronics, spa packages, etc.
If you’re at a loss to what kind of rewards program to implement, there are a ton of jailer solutions out there. A quick online search turned up customer-loyalty solutions from Destination Rewards (http://www.drloyalty.com/), Online Rewards (http://www.online-rewards.com/index.html), and iRebates (http://www.irebates.net/) on
with innumerable others. Manifestly you’ll want to shop around, do several research, and do sure that you find a resolution that better fits your needs. And of course these are paid programs, but often times jailer solutions are lifesavers for busy businesses owners.
Develop Online Incentives to Visit Your Store
A great way to encourage patronage from your current customers – and new customers, for that matter – is to develop online incentives to visit your store. Once
customers visit your website, encourage them to sign up for your e-newsletter for an exclusive online coupon that can only be ransomed at your store.
These coupons don’t have to be complex
to work, either. For example, if you’re already having a sale, you strength
offer a coupon that entitles customers that sign up to obtain an extra 5-10% off the sale price. Consumers love promotions like these – they do them feel like specially valued customers and leave them satisfied with their purchase because they got a nice deal.
Be sure to encourage your customers to check your website for announcements and specials regularly. Let all current and potential customers cognize that, by giving you a little information, they can take advantage of dumfounding savings offers. Advertise that you do this. Become better-known for it – your website traffic wish increase dramatically and so wish your bottom line.
Once you have several online incentives in place, you can partner with else savings/coupon-aggregating sites that feature savings for their site visitors from all sorts of businesses. Several of them require that you pay to have your business listed with them, but others are free. Two popular sites of this type are CoolSavings.com and CouponMountain.com.
Institute an Online Referral Program
As you probably know, word-of-mouth advertising is a really effective way to get new customers. Well, if your customers are already talking simply about your business – or even as if they aren’t – why not give them a reason to send their friends to your store? Implementing a program to encourage customers to refer folk to your store is another great tool for drive in-store sales, and victimisation the web to do it does it hassle-free because you can automatise most of it.
For example, you can add a section to your website wherever
customers can register for your referral program, simply like they would-be for an e-newsletter. Once they register, you’ll have their information in your system so the next time causal agency says they were referred, you’ll cognize who referred them and you can add loyalty points to their account or simply give them cash, which is always a hit.
In addition to gratifying customers who refer else customers with immediate incentives, you could run a contest and reward the client that gives you the most referrals with a much substantial, larger prize. This wish emphasize the fact that you encourage referrals and that you reward the customers that refer new customers to your store.
One note simply about effort referral information from new customers: often times, even as once
one client says, “Tell them I sent you” to a new customer, the new client forgets to mention it, and then you end up in a situation wherever
you’ve unwittingly upset the client that referred them in the 1st place, because they’re not effort the reward they thought they would. To avoid this, you should train your sales staff to ask of everyone that checks out how they detected
simply about the store.
Not only wish you be sure to find out simply about all the customers that are referring else customers, but you’ll likewise discover a lot simply about how customers are hearing simply about your business in general, which strength
really well give you insight into several of the media you’re victimisation or into possibly
innovative route to market your business in the future.
Each of these ideas wish help you bring current or new customers that visit your website into your store. Do sure that you take advantage of the new in-store traffic although – once
a new client walks in your door, do sure your sales staff are salutation them properly and offering to help them without coming off as pushy. And do sure your store environment wish foster repeat visits. It’s one thing to drive traffic into your store, but it’s another to retain those new customers. Give them a buying experience they won’t presently
forget. Taking these steps wish ensure repeat visits, loyal customers, and lots of referrals.
Just simply about the author:
Author: Tom Gloria swanson
Web Site: http://www.lowhangingfruit.com
Email:tom@itimeinc.com
Phone: 563-323-4609
Tom Swanson’s experience in sales, marketing, copywriting, multi-media advertising, and business enterprise have given him dumfounding insight into the earth of marketing several online and off. Tom writes articles to help local businesses discover to strategically leverage their Net
presence and capture easy online profits. His articles include thoughtful, down-to-earth explanations of various marketing media and philosophies, and local businesses can take away simple tools, ideas, and techniques that they can implement to shape their local Net
marketing efforts.
© 2005 Low-Hanging Fruit
Circulated by Article Emporium
| |
