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Website TrafficThe Four Smartest Route to Spiral Your Website Traffic
by:
Cari Haus
Copyright 2005 Log Cabin Rustics
People are paying pretty significant dollars for website traffic these days. Pay-per-click charges of $1-10 are not uncommon for top search terms. Multiply that by the 300 unique visitors per day that my log article of furniture website gets, and you are talking at least $300 per day, or $9,000 per month—depending on how many a days are in the month.
“There Must Be Several Easier Way”
While pay-per-click may be a nice business model for your website, there’s nothing like free traffic to lay the foundation. My log article of furniture site used to get 100 unique visitors per day before it started attractive in 200, and now 300 on an average basis. The personal goal here is 1,000 unique daily visitors—but 10,000 would-be as well be welcomed!
Following are several of the better route we have found to grow website traffic:
#1: Website Optimization
A local business magazine recently ran an article business SEO (search engine optimization) the equivalent of “hocus-pocus”. The author of the article, who apparently worked for an SEO firm, delineate improvement
as a somewhat “shady” work that’s impossible to get a handle on. I say “Baloney!”
SEO is not pseudo-science. It is a really tangible and real way to increase website traffic. If you haven’t taken care of the basics—e.g. fashioning sure your website has a relevant title, focuses on the right keywords, avoids practices that are disdained by the search engines, etc., you can be sure that, once found, your website wish not rating as extremely
(or get as more traffic) as it otherwise would. Begin your traffic-garnering efforts by fashioning sure your website is up-to-snuff.
#2: Publish Helpful, Relevant Content
Publishing helpful articles on the Net with a link back to my log article of furniture website seems to result in traffic spikes nearly every time. Notice the emphasis is on “helpful” articles. There is plenty of useless drivel out there by folk who are being paid $5 to write an article. Not to insult anyone, but I spend 2-8 hours on the articles I write—depending on how more research is required and how technical the article is—and that price more than $5.
It doesn’t seem to matter what you write about. My topics so far have enclosed
SEO, the simplicity of Mennonite
life, rising
your bottom line, and understanding Google operators. The key is to do them relevant, short and helpful.
#3: Add more products to your website
Our experience has been that adding more products to the website helps us to move up in the search engines more often. A person who finds a rustic night stand at our site power notice that we have log bunk beds. Being who is purchasing
for an unfinished pine dresser power not be thinking of rustic article of furniture at all, stumble across one our products, like the whole site, and end up furnishing their cabin. Each product is like a fishing line cast in the sea. The more well-described bait you have out there—the more “fish” wish bite.
#4: Improve your website conversion rate
Five years ago, we used to get one log article of furniture order for every 100 website visitors. Now it seems like closer to one order for every 300 unique visitors. Part of the reason for this, we believe, is that the web has become more competitive. But we as well pay attention to our conversion rate.
We are in the process of fashioning a change right now that power actually help. Being pointed out that once
you click on an item to buy it inside
Miva Merchant’s standard interface, there is no confirmation that the item has been additional to your purchasing
basket. This power lead several customers to believe that the website isn’t working properly. They power not be savvy enough to check the purchasing
basket. They power even as leave the site without ordering (perish the thought!)
These “glitches” can actually hurt website sales. We went to the Miva Bourgeois site for third-party modules and found a script that displays the purchasing
basket after each item is added. We purchased the script and install, and are look to see how it affects website sales and conversion rate. Our guess is that this wish have a positive impact on sales.
Conclusion
Obviously, there are a lot of different route to increase website traffic. The four listed above are a great place to start. If you’re not into SEO, find being who is. If you are paying hundreds or even as thousands of dollars of month for pay-per-click traffic, it may be wise to divert enough of those dollars to ensure that your website is the traffic-snagging, profit-generating machine you intend it to be.
Just just about the author:
Cari Haus is a CPA and bourgeois who has been offering quality log article of furniture on her website, http://www.logcabinrustics.com/
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