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Website TrafficTRAFFIC GENERATION ~ The Number One Skill That Wish Generate Cash Flow. (Part 3 of 3)
by:
Ron Hutton
Copyright 2005 Ron Hutton
If you're feeling a bit of confusion and frustration simply about how to get visitors to your website and generate much sales, I cognize exactly how you feel. I felt the same way until I stopped up
listening to every "big time" merchant that came on
with the latest traffic generating trick.
You've got dozens of gurus vying for your attention and every one of them has the resolution to all of your problems. Right? The proliferation of messages that promise a traffic explosion victimisation new techniques can become overwhelming.
Time out.
Take a deep breath.
Sit back in your chair.
Relax.
Now, if you wish focus your energy on a really short list of traffic generation strategies that actually DO work, and commit to continually up your skills in these few areas, you wish be astounded at what you can achieve... Wish achieve.
In part 1 of this article series, we discussed the fact that...
There are only 3 route to get traffic to your website:
1) Buy it.
2) Borrow it.
3) Steal it.
Since 3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".
We likewise talked simply about the "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every enlightened net
merchant wants it.
Here's the truth...
It's a myth.
It doesn't exist.
There is no such thing as free website traffic.
We'll resume our discussion wherever
we left off...
In parts 1 and 2 of this series we discussed what your 1st two priorities should be for purchasing website traffic (PPC search engines and ezine advertising). Next, let's talk simply about borrowing traffic.
There are 2 traffic borrowing strategies that we'll talk simply about here.
1) Search engines.
2) Writing and submitting articles.
There's no disguising the fact that the print books, ebooks and reports written on these two strategies number in the hundreds and even as thousands. Therefore, I'll do no attempt to provide comprehensive treatment on either of them.
However, they're several important and worthy of at least a primer. So, let's start with search engines.
If you want to do money with your website today, this week or this year, what is the absolute worst investment of your time?
Search engine optimization.
I cognize that several marketers don't want to hear this, but it's a fact for several of the reasons expressed
above and plenty of others. The mathematical (im)probabilities of achieving a top ranking for a search phrase that wish result in meaty traffic that includes buyers is… let's simply say the odds aren't in your favor.
There are strategies that activity with search engines to driving traffic to websites, but one thing they utterly
do not include is any attempt to optimize a sales page or for that matter an entire website that's designed to convert visitors into customers. The strategies that activity with search engines offer them what they crave most, which is content. Mayhap in the futurity we can discuss this in several detail.
The next big time waster that's closely related to search engine optimisation is submitting your website to the search engines. If your site won't be listed in the top 2, 3 or 4 pages of a search engine, nobody's going to see it anyways. This debate rages back and forth even as with SEO experts who do their full time living doing nothing but consulting on SEO. Submit? Don't submit?
Following is an excerpt from Jill Whalen's High Ranking ezine. Jill makes this stuff full time and she's well respected. I'm including this because it's enlightening. Here we go...
*** BEGIN EXCERPT ***
READER QUESTION: Is manually submitting each site better?
JW: You don't actually need to submit your site at all to search engines -- neither manually nor in an machine-driven
fashion. They all have spiders that "crawl" the Web and find all pages that exist, as long as there is a link to them from a page they already cognize about.
READER QUESTION: Once submitted ...do you support submitting ...if so how often? (So you don't get kicked out.)
JW: Never.
READER QUESTION: The Microsoft submit purportedly
submits to hundreds of search engines and directories
JW: It's a waste of time and bandwidth.
READER QUESTION: Is this nice or bad (the number of SE's submitted to)
JW: It's neither, simply useless.
READER QUESTION: I detected
the much the better ...but there are several pretty chintzy search engines out there
JW: "The much the better" is incorrect. There are only 4 major search databases that matter: Google, Yahoo, MSN, and Ask Jeeves. Their databases power all of the else engines that do a difference.
*** END EXCERPT ***
Interesting, huh? So, let's come on.
Writing and Submitting Articles:
I Cognize that there are gifted writers online who have not capitalized on their writing skills yet.
If you're in this group, you need to write and submit articles.
IF YOU'RE NOT IN THIS GROUP, you need to write and submit articles.
You see, common person is out there grading you. Google makes not moralize over your ability (or lack thereof) to write a coherent article. Google will, however, spider the links back to your IBSoftShop if you include it in your article's resource box. The much you do this, the better you'll get.
Writing and submitting articles is a long term approach to generating traffic that you should start right now. Set time aside weekly to systematically
get your name and your site's URL out there in various article directories. Can you spare one hour a week? If yes, do this.
I simply publicized
an article on this topic titled "How to Vote for Your 0wn Website in the Search Engines." You can see it here: http://www.gothrive.com/articles/vote-for-your-own-website.html
Next, can I save you several time?
Here's a short list of activities and "programs" that wish consume your time with really little if any result:
- Start Page Networks
- Exit Traffic Exchanges
- Safelists
- FFA Pages
- Lurking in Forums
There are others too, but who actually benefits from a start page network, exit traffic exchange, safelist or FFA page? The person who owns and runs it. They benefit because they get to market to you and you get to market to else folk who want nothing else than free traffic. Remember free traffic? Forget it.
You could spend the next year whiling away the hours on free traffic schemes or you could find PPC traffic that wish turn your $10 investment into $49.85 in profit and then duplicate this success 10 times, 50 times or 100 times. Which wish you choose?
Just simply about the author:
Ron Hutton is a 20 year sales and marketing veteran with a passion for activity and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com
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