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 | Article category: Website Traffic
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Website TrafficTRAFFIC GENERATION ~ The Number One Skill That Wish Generate Cash Flow. (Part 1 of 3)
by:
Ron Hutton
Copyright 2005 Ron Hutton
If you're feeling a bit of confusion and frustration simply about how to get visitors to your website and generate more sales, I cognize exactly how you feel. I felt the same way until I stopped-up listening to every "big time" seller that came on
with the latest traffic generating trick.
You've got dozens of gurus vying for your attention and every one of them has the resolution to all of your problems. Right? The proliferation of messages that promise a traffic explosion exploitation new techniques can become overwhelming.
Time out.
Take a deep breath.
Sit back in your chair.
Relax.
Now, if you wish focus your energy on a really short list of traffic generation strategies that really DO work, and commit to continually up your skills in these few areas, you wish be astonied at what you can achieve... Wish achieve.
Websites move in a wide variety of flavors, including...
- Minisites designed to sell individual products
- Portal sites designed to sell a broad selection of products
- Content sites designed to provide information
Of the above site species (minisites, portal sites and content sites), which do you think has the better chance of merchandising a product and putt financial gain
in your bank account?
ANSWER: Minisites.
Let's talk simply about web traffic.
Imagine 5 several computer network users going to Google, MSN, Yahoo or any their favorite search engine happened to be, and each individual enters one of the following search queries:
Search #1: hazards
Search #2: family hazards
Search #3: chemical family hazards
Search #4: chemical family hazards for infants
Search #5: protective
infants from chemical family hazards
If you had a website that oversubscribed a device that bonded the security of infants by lock-up cabinets containing risky family chemicals, which of the above visitors do you think would-be be most likely to buy what you're selling? I know. I hear you. "That's pretty obvious, Ron."
We want computer network user #5 most. We may besides want #3 and #4. Do we want #1 and #2? Maybe... Possibly not. The answer to that is going to depend on what it takes to get them to our site. But before we attempt to answer that question, HERE'S Thing
CRITICAL...
My Question to You: "If you were assured that you could get visitant #5 to your website, wherever
would-be you send them?"
Let's say that your website had a variety of house security products available. You sell everything from fire extinguishers to 1st aid kits to carbon oxide
detectors to child safe locks.
Your site's house page has simply a little bit of information on each of your house security product lines. Would-be you send visitant #5 to your house page?
Or...
Since visitant #5 simply did a search for "protecting infants from chemical family hazards", would-be you have better results by causing them directly and instantly to the web page wherever
they can order your device that guarantees the security of their child from chemical family hazards?
Please don't think that I'm trying to insult your intelligence. I'm not. It's simply that I have received correspondence from another direct marketers online concerned simply about the low sales of their websites only to find out that whenever that person sent traffic to their site, the traffic was going to their house page rather than to a page that spoke directly to the inevitably and desires of the visitor.
Alrighty then? Traffic time.
There are only 3 route to get traffic to your website:
1) Buy it.
2) Borrow it.
3) Steal it.
Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".
Before we go any further, let's talk simply about the "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every enlightened computer network seller wants it.
Here's the truth...
It's a myth.
It doesn't exist.
There is no such thing as free website traffic.
"Ya but Ron, what if I could be #1 in Google for 'Internet Marketing' or 'Website Tools'?"
If you were able to get there or anyplace
close, what would-be be required? What investment in time and resources would-be be required to land a prized spot such as this? Would-be you be able to get there for free? Furthermore, how long would-be you stay there?
Let's face it, neither Google, Yahoo, Altavista nor MSN wants any individual to be able to control the results of their search engines. That's why they spend millions upon millions of dollars every year taking steps to ensure that cipher has the cognition to control all of the top positions.
Is search engine positioning thing
to draw a bead on to? Perhaps. Given time. But it wish not put any money in your pocket in the short term. That's pretty well guaranteed.
There are only 2 route to get traffic to your website:
1) Buy it.
2) Borrow it.
Buy it? Yes, buy it. We're not talking simply about fortunes ever-changing hands. There's no need to take out a second or third mortgage on you house to use this strategy. Traffic can be generated to your site for virtually
pennies per visitor.
Where wish you buy traffic to your website? PPC Search Engines. PPC ("Pay Per Click") search engines give you the better chance to find the most actuated buyers and get them to visit your website. This is what you should be considering for your primary know-how
of generating traffic to your website.
Remember above wherever
we considered searcher #1 - searcher #5? We want searcher number five on our website, right? Right. We can and wish find searcher #5 on the PPC search engines if we take the right approach. In a little bit I'll give you a list of PPC search engines to consider using, but 1st let's formulate a game plan.
Here's the basics of PPC advertising:
1) We have a product to sell.
2) We determine what the product has to offer and why person mightiness want to buy our product. (hint: focus on benefits, not features)
3) We do several keyword research to see if folk are out there really looking for the resolution that our product offers.
4) Assumptive that there's adequate demand for our product /solution, we do a list of the keywords and keyword phrases that folk are really exploitation to conduct their searches.
5) We write an ad for our product in such a way that it gets the attention of the searcher. This may mean ever-changing ad copy slightly from one keyword phrase to the next. Try to put yourself in the position of the person doing the search.
6) We bid on the keywords that we're targeting with the ad that we've written and...
Wa-la! Traffic.
Is this a viable option? Absolutely. Google Adwords ads can be had for as little as $0.05 per click. Overture traffic can be had for as little as $0.10 per click.
If you're merchandising a product for $19.95, how galore clicks can you buy and still be profitable? One sale out of 199 clicks and you're profitable. At this rate you only ready-made a nickel, but that was at a conversion rate of only 0.5%! What if you had a conversion rate of 3%? 3% (3 visitors out of 100 become customers) doesn't sound like too more makes it?
If you did so
have a 3% conversion rate on a $19.95 product and were able to buy traffic for $0.10 per visitor, here's how the math works:
100 visitors cost you $10.00
3 visitors became customers and spent a total of $59.85.
Subtract your $10.00 advertising cost from your $59.85 revenue, and you have profited $49.85 (or somewhere close after PayPal or another merchandising fees).
So now, how more can you afford to spend on traffic?
If you've been running the above advertising campaign long enough to feel confident that a 3% conversion magnitude relation is thing
that you can count on, then do the math backwards.
Your net profit is $49.85 for 100 visitors. Therefore, your "per visitor" value is $0.50 (I'm rounding error up really slightly). Knowing this is a immense advantage.
Can you find more visitors to your site for $0.20, $0.30 or even as $0.40? Of course you can, and it wish still be profitable! Obviously, the less you spend on advertising, the more you keep. But if you could find a source of automatic traffic that you knew was profitable, wouldn't you buy as more as you could find?
This is exciting stuff! PPC traffic can activity for you. Yes, there's a little bit of a learning curve, but that's true with thing
new that you do.
Here's a list of PPC Search Engines that you should consider starting with:
Google AdWords (http://www.adwords.google.com)
Overture (http://www.overture.com)
FindWhat (http://www.findwhat.com)
Enhance Interactive (http://www.enhance.com)
GoClick (http://www.goclick.com)
7Search (http://www.7search.com)
Kanoodle (http://www.kanoodle.com)
ePilot (http://www.ePilot.com)
Search123 (http://www.search123.com)
SearchFeed Interactive (http://www.searchfeed.com)
eSpotting (http://www.espotting.com)
Xuppa (http://www.xuppa.com)
There are only 2 route to get traffic to your website:
1) Buy it.
2) Borrow it.
In part 2 of this series, we'll continue our thoughts on "(1) Buy it" - traffic that is.
Just simply about the author:
Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching job and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com
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