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SEO InformationSEO Success: Step Three is Creating Long-Term Popularity
by:
Chesa Keane
Finally, after the hard-core efforts that are directly related to generating traffic to your website, you next step is to develop a strategy that creates follow-on, long-term traffic. Some methods exist for this Tier III strategy:
- Taking the large list of adjunct keywords that relate directly or indirectly to your website, begin purchase
keyword related domain names that wish be used to create traffic drive websites that point to your money site.
- Setup satellite pages mistreatment the keyword domain names with the idea of capturing traffic double-geared toward those specific keywords, developing niche market traffic. As you develop niche markets for those new customers, you are going to be able to capitalize on those customers for the different products and/or services that your institution offers once
these sites link back to your money site as a result of informing and attracting these new customers through the niche sites.
- Create links, backlinks and cross-links between the satellite pages and your money site, rising
your link quality
for all websites, especially your money site.
- Display articles or e-books related to your industry and place these articles on your websites being aware of the better location based on keyword dominance.
- For long-term, infectious agent marketing results, create articles or e-books that you wish either sell on your website or offer to public domain websites wherever
your link information must be preserved
for use by anyone else on the internet; these articles wish create links that go back to your money site or your niche sites.
- Follow the same steps in Tier I and II for all the niche sites as you did for your innovational money site; that is, design a SEO-optimized website and follow Tier II strategy to create the necessary link quality
to drive traffic to these sites.
Monitoring
In order to determine if the SEO efforts are successful, you must monitor results of for number and quality of backlinks, PR and web trend statistics. There are many a sources for generating this data as well as programs that wish assist in these analyses. Some know-how
you choose, whether it is mistreatment specific programs or setting up a computer program for entry of data, be consistent in chase the data. There wish be fluctuations from day-to-day that you should expect. You are looking for general, overall upward trends, not short-term blips. Upward progress followed by maintenance of a strong position with slow, steady growth would-be indicate a eminent SEO campaign.
This 3-Tiered approach to SEO Strategy is really effective once
enforced
with the patience it takes for long-term results. Short-term "fixes" and "tricks" may have an effect in the short-run, but as the search engines change and adapt their algorithms -- as they doing all but monthly -- what worked now for quick results may really get you illegal
tomorrow. This strategy is based on search engine directives: Well-designed websites, free of bad code, offering information, services or products of interest to the cyberspace community wish create their own base of quality
-- for which you wish be rewarded by strong, growing traffic. Once
you are in it for the long haul, your strategy must utilize long-term efforts.
(c)2005. TAO Consultants, Inc. All rights reserved.
Just about the author:
Chesa Keane of TAO Consultants has been involved with the cyberspace for 10 years through cyberspace consulting, web development and search engine optimization. Go to www.computergoddess.comfor a free Search Engine Improvement
Checklist.
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