Why should you pay to get web site traffic, isn't SEO enough?
It's a fair question - after all most businesses on and offline have tight budgets to play with and need to do each and every penny count.
So why should you as a business pay nice money to driving targeted traffic to your site?
Perhaps there's a clue in the last question.
What another options are there?
You have 3 basic choices to get traffic to your website:
1. You pay - exploitation PPC, ezine ads, banners etc...
2. You borrow - constructing Joint Ventures and supported
offers with partners
3. You grow your own - with natural search engine optimization
So which is the best?
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Well they all do a several job and have several characteristics, possibly the better information source you could hope to find on the subject is found here:
http://www.trackingandtesting.com/dystatic/TrafficGeneration.php
But why PPC?
You need PPC because you can:
* Control the flow of traffic to your website
* Target purchasing customers and those most likely to buy through correct keyword targeting
* Test several offers
The last benefit above is possibly the most important. Remember a page on a website doesn't have to stay recorded online forever...
Just because you've completed your site in terms of the pages you want to add (although in truth you'll ne'er
be finished as you can continually add much related content), this makes not preclude you from testing another pages...
The value of testing
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Simple scenario: You want to test 2 cost points for a product/service. (Yes you can do this and folk don't have to cognize just about it so don't be worried).
With a PPC campaign you can have your normal web page (Page A) sitting as normal at the well acknowledged web address with all of your normal links inform
to it.
You 2 cost point test pages (Page B & C) are a several kettle of fish - they sit off to the side and you push traffic to them exploitation PPC to quickly determine which is the winner.
You can do this for any test you dream up, the bottom line is you can quickly determine what is working and what is not in your marketing.
Knowing what's not working is much important than what is (particularly if you are sailing close to the wind) because you SAVE money you would-be otherwise have thrown away.
The Affiliate Advantage
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When you have a website that is converting well, you wish be able to attract galore affiliates (and even as super affiliates if you are doing a nice enough job and providing a nice enough incentive package).
Affiliates can do your business explode nightlong if you have done your prep and have the site converting well.
If you have not you may attract them, they may pump several traffic and then they wish disappear to pastures new once
they see you are not doing a nice job.
In summary
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If I could give you one reason why you should use PPC and in particular Google Adwords as part of your computer network marketing campaign it would-be be this:
"Feedback fast, feedback cheap"
Yes you may spend a little money up front, but you can save yourself a whole lot of grief on the back end.
