by:
Vikas Malhotra
To arrive at the set of keywords that:
Describe business aright
(are relevant)
Attract traffic (are popular & are searched for)
Have less competition (are comparatively
un-optimized for )
Steps
Step I:
Lets start by language that the for the keyword closing of a web site the 1st step is to device the theme of the web site. The keywords then should be generated which are in adjust with the themeing structure of the site. The house pages & the different higher level pages should target much general(main theme)keywords. The deeper pages (embedded in subdirectories or sub domains) should target much specific & qualified keywords.
Once the sites themes & sub-themes are done, lets start by looking for the keywords
StepII:
The closing of the keywords for any given site can be done in the following way:
Generation of the seed keywords for the site (theme keywords).
Expansion of the seed keywords into key-phrases by adding qualifiers (sub theme keywords)
Generating a larger set of keywords by word play on the key-phrases generated in step II.(sub theme targeting)
Lets take them one by one:
SEED Keywords/Primary keywords:
The seed keywords can be generated by either of the route mentioned below:
The client provides the terms he feels are relevant to his business.
The SEO firm generates the seed words by understanding the business domain & the business model of the client.
Some outside domain advisor provides them.
Another way of generating seed keywords is to look for the meta tags of the competition web sites.
WARNING: do not place any extra emphasis on these tags. Use them simply to generate you seed keywords list.
If one has certain set of keywords then tools like WT & Overture can as well be used to arrive at the different relevant seed keywords.
Typically seed keywords are single word.
A nice number of seed Keywords is between 10-12.
SUB theme Keywords (add Qualifiers)
Now to these seed keywords add qualifiers.
These qualifiers can be thing
location/sub-product/color/part no/activity/singular etc.
By utilizing these qualifiers one can expand the list of the seed keywords.
Say a nice number would-be be anyplace
between 20-30.
Typicaly a sub theme key phrase could be of 2-3 -4 word length.
One recent study suggests that
The typical searcher often uses longer queries. Many a contain much than three words. Inside
three some search engines, keyword distribution data tells a compelling story:
LookSmart makes not report on the far side
5 search terms, instead grouping five or much terms into one category.
Approximately 40 pct of queries in LookSmart have three or much words. Just about 32 pct in Teoma have three or more. Ask Jeeves has an even as higher skew, nearly 62 percent, because of its natural language focus. Inside
FAST, the info
that powers Lycos and others, the average is 2.5 terms. That suggests a similar frequency distribution to LookSmart and Teoma.
Hence we can support the average length of sub theme keywords at about 3.
Just about the author:
I'm an eBiz advisor and owner of Mosaic Services- an SEO Company. I on a regular basis
write and submit articles on various SE specific topics.
