|
SEO InformationKeyword Targeting Strategy In Your Site
by:
Rakesh Ojha
Once the keywords have been distinct for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.
Keywords Targeting Strategy for Keyword of Single word:
-------------------------------------------------------
Keyword of Single word is useful to attract general audience and helps in effort high rating ,if the web site is new. Keywords Targeting Strategy for Keyword of Single word is that they should be much used in the root level pages or top level domain pages. This is because these pages are the ones that attract the general traffic & are generally the pages which do not specify specifics. Thus
single word keywords based on themes can be targeted for on these pages.
Keywords Targeting Strategy for Keyword of Multiple words:
----------------------------------------------------------
Keyword of Multiple words are useful for attract targeted audience therefore should be used topic wise for each page according to subject of that web page. Relevant set of Keywords should be use in Title tag, Header Tag, Meta tag, Body tag, Alt tag, Anchor tag, Comment tag and in the url (uniform resource locator) of that specific web page. Use underscore or hyphen to differentiate Keywords. These keywords are ordinarily targeted upon in deeper level or sub directory level pages.
Keywords Targeting Strategy for Keyword based on Theme:
------------------------------------------------------
Keyword based on theme is useful to attract targeted audience therefore they are powerfully
suggested to be used. Typically, although it is not a hard and fast rule but in theme based keyword we use general keywords in root level and uses specific keyword in directory level.
Overall one can safely say that in keyword targeting one uses a dart board strategy. Wherein the smallest circle attracts your core audience & thus
should have theme destined multiple word keywords. As we come up on the theme (dartboard) the circle ( traffic) tends to get larger & the keywords tends to get simpler( singular) even as although they are theme based.
KEYWORDS and KEYPHRASES usage in Domain Name:
--------------------------------------------
Keywords and keyphrases use in Domain Name & urls of directory pages is likewise a factor in Search Engine Optimisation (SEO) as well as it helps to inform targeted audience, just about the sites content . Therefore, special care should be exercised in choosing a domain name. All the search engines start reading each web page with its various
domain name.
Having same
that, let me add that there is a raging debate amongst the seo community to determine the exact importance of keywords in the domain name. One camp believes that it is tremendously
important to have keywords in domain whereas the else maintains that brand building domain name is much important than keywords incorporating one.
Whether keyword is a factor or not is debateble however it has been discovered
that domain name extensions do emphatically play a part in rankings. Search engines ( specially google) have a predilection for sites having extension .gov,.edu,.mil in domain name. Search engines believe that information accessible at these domains would-be have a greater probability
of being authentic as no commercial interest is served here.
Domain Name can be classifieds into two categories:
1. Keyword Specific
2. Brand Name Specific
Keyword Specific Domain Name
----------------------------
When Keywords and Keyphrases are used in a Domain name then its called Keyword specific Domain name.
Keyword in the domain name to my mind has two advantages.
One It is better to have a keyword domain name for it is worth memory that most of the folk link to you victimisation your URL. If your URL has the keyword or the keyphrase then you are mechanically
victimisation the keyword in the really important anchor tag.
Secondly, although marginally, in a ranking scenario with every else parameter remaining equal, the Keyword Specific Domain Name wish enjoy a slight edge over the else web site. However remember Keyword used in Domain name should be primary and generic. Specific keywords can be used in the sub domains. See just about the use of subdomains.
Keywords and Keyphrases uses with hyphen/underscore in Domain name are same
to preferred as they are see by search engines as separate words. So the domain name can have a search phrase incorporated into it. However the flip side of it is that domain names with hyphen or underscore are inconvenient to carry.
Brand Name Specific Domain Name
-------------------------------
When institution or organizations’ name is used in Domain Name to brand it then it’s called as Brand Name Specific Domain name.
Brand Name Specific Domain Name does not help online searches at all. However they are really powerful tools for institution identification in the mind of users. In the anonymous online earth a brand spells loyalty, trust & value. So if you choose to go for building your brand rather than deep stock-still optimization, one way of incorporating keywords is through your directories & pages names.
KEYWORD DENSITY
---------------
Keyword Density is a proportion of the searched term ( Keyword or Keyphrase) against the whole words written on a given page. The ideal Keyword Density is 6%-8% although various search engines have various tolerance levels before their spam filters get activated. Higher Keyword Density does help to boost a pages’ ranking.
Keyword Density can be augmented by victimisation target keywords repeatedly in Title tag, Header tag, Body tag, Comment tag, Alt tag, Anchor tag, Paragraph Tag , Domain name and in diretory/page names.
However one disadvantage of trying to hike the keyword density is that the visible text on the page starts to look spammy if it is not cautiously crafted. That does for a bad copy.
Just just about the author:
I'm an Online Marketing authority
at Mosaic Services- an SEO Company. I on a regular basis
write and submit articles on various SE specific topics.
To find much articles, please visit my site http://sem.mosaic-service.com
Circulated by Article Emporium
| |
