|
SEO InformationInternet Marketing Without a Big-Picture Strategy Dances in Circles
by:
Michael Pedone
Finish Trailing the Illusory "Magic Bullet"
It seems like everyone is beating the drum for one Computer network
marketing know-how
or another. And in the process they create
plenty of ballyhoo and conflicting messages.
Website owners are left to wonder whom to believe once
it
comes to impressing the search engines. Which approach can
deliver the "magic bullet" they've been promised? Is it time
to jump to the next "sure thing," that wish lure several
search spiders and web surfers?
The primary methods promoted to attract search engines and
Web traffic aren't new:
- Links and reciprocal links
- Pay-per-click (PPC)
- Search engine optimisation (SEO) in all its variations
- Blogs and forums
- Writing and posting articles or press releases
- Paid placement with ads and banners
But each of them shares a common limitation. At its best,
each is only part of the answer. An answer that won't hold
still long enough to get nailed down - before the next "must
have" appears.
The Computer network is Maturing, and so are Search Engines
In recent years, the capabilities and sophistication of the
search engines have exploded. Public use and expectations
have full-grown to match it. The public's reliance on the
Internet as a reliable source expands ever faster. Recent
studies found the Web to be the most sure source of
information for devising major purchase decisions, second only
to spouses for finding referrals.
A Harris Interactive user
survey (2004) reports that 73%
of adults are now online - 156 million users. That's up from
69% eight months before. Most Computer network users (80%) expect
that they'll find reliable, elaborate facts online (Pew
Internet and American Life Project). So they go online 1st
when they need information. And they have confidence in what
they're able to find.
Now more than ever, access to that mammoth pool of
information-hungry Computer network users depends on a website's
relationship to the search engines. Is it possible for
people to find it? The stakes are high.
Integration of Methods is the "Next Big Thing"
Refined keyword and page optimisation are the standard
anymore. SEO has morphed into Search Engine Marketing (SEM).
The key difference is integration. SEO know-how
aren't seen as
separate solutions, but as parts of a multi-pronged
endeavor. Success now depends on how well they all dovetail.
That's a fundamental shift from the stumbling "do this...,
now that..., now that... approaches, which have
characterized the on-line norm. And anyone who's still
playing by that game plan wish be left behind.
Be suspicious of any SEO strategy that's wed to a single
method - no matter what impressive statistics they cite. And
when the search engines "burp," (as they certainly wish now and
then) a site's visibility can be lost. A distributed
approach to links and search engines reduces vulnerability.
Achieving that requires shifting focus to a bigger, more
inclusive picture.
My Experience with Reciprocal Linking
As a person who has been in SEM for years (and fine-tuned
hundreds of websites) I've gotten nice at spotting trends as
they develop. And I've seen too galore "can't lose" methods
fade.
No question that linking is important for search engine
placement. There are effective and targeted route to acquire
incoming links that don't require a link exchange. However,
I saw several problems with the way galore reciprocal links are
pursued. My concerns led me to write an article, Reciprocal
Linking is Dead,
http://www.etafficjams.com/reciprocal-linking-is-dead.htm
back once
most insiders were proclaiming it to be the way to
go. (Fresh articles just about why you should develop reciprocal
links appear daily.)
An integrated search engine marketing strategy is vital for
your website's visibility and survival. Resist the
shortsightedness of putt too more reliance on what
everyone is recommending.
Beat the Pack by a Country Mile
If you're available for the "Next Big Thing," finish chasing the
flavor of the month. The trend is toward building an
integrated strategy wherever
all the options mesh. Accomplish all
the accessorial benefits that move with integration every know-how
your website employs. Now that's a next thing with staying
power.
© 2005, Archangel
Pedone
Just just about the author:
Archangel
Pedone http://www.eTrafficJams.coma professional
search engine optimisation institution specializing in acquiring
targeted, eager-to-buy traffic to your site! Want to
improve your site's optimization? Call 877-785-9977 for a
free SEO analysis
Circulated by Article Emporium
| |
