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SEO InformationDifferent kinds of Keywords
by:
Rakesh Ojha
Keyword can be classified into three categories :
-Single word Keyword
-Multiple word Keyword
-Keywords based on Theme
Keyword(s) are basic raw material used in Search Engine Optimisation (SEO). Keyword selection or Keyword Research as it is called technically, wherever
we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.
Lets detail each of these one by one . Understanding these categories of keywords would-be likewise help one to decide as to their targeting on specific pages.
#Keyword of Single word
Keyword of Single word is used to target a large traffic but leads to extremely
competition category of sites. Keyword of Single word are better-known as generic Keyword(s) wherever
we target general audience. Keyword of Single word makes not help to target a specific page for a specific audience.
Although, Keyword of Single word helps in transfer large traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.
Instead single word keywords are nice theme keywords.
We can use these primary keyword 5 to 7 times in a web page for nice theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.
Example:
Keyword “Services” wish produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.
#Keyword of Multiple words
Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rating competition. Keyword of Multiple words are better-known as Specific Keyword(s) wherever
we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.
Keyword of Multiple words, much often than not are location specific and related to geographic area of your intended services or products.
#Keywords based on Theme
Keyword based on Theme are used to target a extremely
targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are better-known as Abstract
Keyword(s).
Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.
Keywords based on Theme are used in each page of web site to focus on a specific topic related to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on some related topics.
Just about the author:
I'm Rakesh Ojha and I have been into SEO field for the last 4 years. I'll be submitting much articles on SEO topics in the future.
I activity as Manager - Online Marketing in an indian Firm - Mosaic Services(http://www.mosaic-service.com).
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