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SEO InformationCreative Search Engine Improvement
– A Case Study
by:
Halstatt Pires
Search engine improvement
this and search engine improvement
that. You see and hear just about it all day, but what just about your site? Patch there are plenty of articles providing useful information, this article shows you how a real earth example met with success. The point of this article is to emphasize ability once
approaching tough improvement
situations.
Problems for BusinessTaxRecovery.com
In Nov
of 2004, our firm took on the seo marketing for BusinessTaxRecovery.com. The site was being promoted through offline activities and pay-per-click campaigns. No effort had been ready-made to attain high rankings in Google, Yahoo or MSN.
Keyword analysis disclosed that combinations of the root keywords, “business” and “tax” were going to be difficult to attack. The primary problem concerned government agencies with web sites. The IRS site, for instance, had roughly 9,680 incoming links and an absolute ton of content. State agencies weren’t far behind. The Ca tax agency site had roughly 7,000 incoming links and, again, tons of content.
For a final nail in the coffin, the client advised us the business was alternate with the busiest months being Jan
through Gregorian calendar month
once
folk focused on taxes. The site dead had to rating extremely
during this period. We had two months to attain results.
Gulp!
The Resolution for BusinessTaxRecovery.com – 140,000 Hits
After staring at a Central american country Salvidor dali
painting for a few hours, we came up with a solution. It involved a combination of internal site page focus, meta tag optimization, link exchange and massive article promotion. The results create
145,828 hits from Jan
through April, with only 5,000 coming from the pay-per-click program.
The 1st step was to change the focus of the site from the house page to the article page. Jumping the tax agency sites on keywords such as business tax and taxes was impossible in two months, so we didn’t even as try. Instead, we definite
to focus on the keyword phrase “business tax articles” and bring folk into the site through the article page. Meta tags were optimized and a link exchange program undertaken. The key to campaign, however, was a strong article promotion campaign.
Since taxes are confusing, it seemed obvious that an article campaign focusing on tax information would-be meet with success. Boy, did it. Around 35 articles were written, publicised and submitted to article directories. Since the articles were timely, they were snapped up and published. The articles create
direct traffic to the site as well as many
incoming links because of the link created in the article byline.
As for the search engines, we focused on everything but Google. We expected nothing from Google because the major content and meta tag changes would-be take six to eight months to show results per the usual practices of Google. In reality, it didn’t matter. The Yahoo and MSN search engines create
big time.
In mid-January, the site went to number 1 on MSN under “business tax articles.” By the end of January, Yahoo was as well listing it as number 1. MSN started listing it at number 1 for “tax articles” in February. The combination of these listings create
a significant figure of traffic, conversions and a really happy client.
Can we go on cruise control now? No! With the end of the tax season, the traffic to the articles page of the site has born
by 75%. Common man is looking for tax information after Gregorian calendar month
15th, so this is hardly surprising. The promotion of the article page was just a short-term resolution to a difficult situation. Patch it should produce traffic during the 1st quarter of each ensuant year, it is not a year-around solution.
Over the next six months, we wish focus on the long-term goal of jumping over the tax agency sites for keywords such as “business taxes”, etc. It is going to take a lot of patience, but wish eventually produce a significant figure of business for the client.
Creativity is often the key to capture seo situations. Blindly slapping up new meta tags and links isn’t always the better answer. Sometimes, a little pre-emptive consideration can yield amazing results. It did in this case.
Just just about the author:
Halstatt Pires is with http://www.marketingtitan.com- an Cyberspace marketing and advertising institution comprised of a search engine improvement
specialist providing meta tag improvement
services and Cyberspace marketing advisor providing cyberspace marketing solutions through integrated design and programming services.
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