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SEO InformationCreative Search Engine Optimisation – A Case Study
by:
Halstatt Pires
Search engine optimisation this and search engine optimisation that. You see and hear just about it all day, but what just about your site? Spell there are plenty of articles providing useful information, this article shows you how a real earth example met with success. The point of this article is to emphasize creative thinking once
approaching tough optimisation situations.
Problems for BusinessTaxRecovery.com
In Gregorian calendar month of 2004, our firm took on the seo marketing for BusinessTaxRecovery.com. The site was being promoted through offline activities and pay-per-click campaigns. No effort had been ready-made to bring house the bacon high rankings in Google, Yahoo or MSN.
Keyword analysis unconcealed
that combinations of the root keywords, “business” and “tax” were going to be difficult to attack. The primary problem concerned government agencies with web sites. The IRS site, for instance, had roughly 9,680 inward
links and an absolute ton of content. State agencies weren’t far behind. The Calif. tax agency site had roughly 7,000 inward
links and, again, tons of content.
For a final nail in the coffin, the client au courant us the business was alternating with the busiest months being Gregorian calendar month through Apr once
folk focused on taxes. The site utterly
had to rating extremely
during this period. We had two months to bring house the bacon results.
Gulp!
The Resolution for BusinessTaxRecovery.com – 140,000 Hits
After staring at a Central american nation Painter painting for a few hours, we came up with a solution. It involved a combination of internal site page focus, meta tag optimization, link exchange and massive article promotion. The results make 145,828 hits from Gregorian calendar month through April, with only 5,000 coming from the pay-per-click program.
The 1st step was to change the focus of the site from the house page to the article page. Jumping the tax agency sites on keywords such as business tax and taxes was impossible in two months, so we didn’t even as try. Instead, we distinct to focus on the keyword phrase “business tax articles” and bring folk into the site through the article page. Meta tags were optimized and a link exchange program undertaken. The key to campaign, however, was a strong article promotion campaign.
Since taxes are confusing, it seemed obvious that an article campaign focusing on tax information would-be meet with success. Boy, did it. Close to 35 articles were written, publicized
and submitted to article directories. Since the articles were timely, they were snapped up and published. The articles make direct traffic to the site as well as many
inward
links because of the link created in the article byline.
As for the search engines, we focused on everything but Google. We expected nothing from Google because the major content and meta tag changes would-be take six to eight months to show results per the usual practices of Google. In reality, it didn’t matter. The Yahoo and MSN search engines make big time.
In mid-January, the site went to number 1 on MSN under “business tax articles.” By the end of January, Yahoo was likewise listing it as number 1. MSN started listing it at number 1 for “tax articles” in February. The combination of these listings make a significant figure of traffic, conversions and a really happy client.
Can we go on cruise control now? No! With the end of the tax season, the traffic to the articles page of the site has born
by 75%. Common person is looking for tax information after Apr 15th, so this is hardly surprising. The promotion of the article page was just a short-term resolution to a difficult situation. Spell it should produce traffic during the 1st quarter of each future year, it is not a year-around solution.
Over the next six months, we wish focus on the long-term goal of jumping over the tax agency sites for keywords such as “business taxes”, etc. It is going to take a lot of patience, but wish eventually produce a significant figure of business for the client.
Creativity is often the key to gaining control seo situations. Blindly slapping up new meta tags and links isn’t always the better answer. Sometimes, a little pre-emptive consideration can yield amazing results. It did in this case.
Just just about the author:
Halstatt Pires is with http://www.marketingtitan.com- an Net
marketing and advertising institution comprised of a search engine optimisation specialist providing meta tag optimisation services and Net
marketing authority
providing net
marketing solutions through integrated design and programming services.
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