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SEO InformationAn SEO Gloss - Common SEO Terms Defined
by:
Glenn Murray
Search Engine Optimisation (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even as galore webmasters), it's besides somewhat of an enigma. This is partially due to the fact that it's such a new and quickly ever-changing field, and partially due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson. This gloss seeks to remedy that situation, explaining specialist SEO terms in plain English...
AdWords
See ‘Sponsored Links’.
algorithm
A complex mathematical formula used by search engines to assess the relevancy and importance of websites and rating them consequently
in their search results. These algorithms are unbroken
tightly under wraps as they are the key to the objectiveness of search engines (i.e. the algorithmic rule ensures relevant results, and relevant results bring more users, which in turn brings more advertising revenue).
article PR
The submitting of free reprint articles to galore article submission sites and article distribution lists in order to increase your website's search engine ranking and Google PageRank. (In this sense, the "PR" stands for PageRank.) Like traditional public relations, article PR besides conveys a sense of authority because your articles are wide
published. And because you're proving your expertness and freely dispensing knowledge, your readers wish trust you and wish be more likely to remain loyal to you. (In this sense, the "PR" stands for Public Relations.)
article distribution lists
User groups (e.g. Yahoo, MSN, Google, Smartgroups, and Topica groups) which accept email submissions of articles in text format, and then distribute these articles via email to all of the members of the group. See besides 'article PR'.
article submission sites
Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free of charge, and webmasters visit to find articles to use on their websites free of charge. Article submission sites generate revenue by merchandising advertising space on their websites. See besides 'article PR'.
backlink
A text link to your website from another website. See besides ‘link’.
copy
The words used on your website.
copywriter
A professional writer who specializes in the writing of advertising copy (compelling, piquant words promoting a particular product or service). See besides ‘SEO copywriter’ and ‘web copywriter’.
crawl
Google finds pages on the Earth Wide Web and records their details in its index by causing out ‘spiders’ or ‘robots’. These spiders do their way from page to page and site to site by following text links. To a spider, a text link is like a door.
domain name
The virtual address of your website (normally in the form www.yourbusinessname.com). This is what folk wish type once
they want to visit your site. It is besides what you wish use as the address in any text links back to your site.
ezine
An electronic magazine. Most publishers of ezines are desperate for content and lief publish well written, helpful articles and give you full credit as author, including a link to your website.
Flash
A technology used to create animated web pages (and page elements).
free reprint article
An article written by you and ready-made freely accessible to another webmasters to publish on their websites. See besides 'article PR'.
Google
The search engine with the greatest coverage of the Earth Wide Web, and which is responsible for most search engine-referred traffic. Of about 11.5 billion pages on the Earth Wide Web, it is calculable
that Google has indexed about 8.8 billion. This is one reason why it takes so long to increase your ranking!
Google AdWords
See ‘Sponsored Links’.
Google PageRank
How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar (from http://toolbar.google.com), you can view the PR of any site you visit.
Google Toolbar
A free tool you can download. It becomes part of your browser toolbar. It’s most useful features are it’s PageRank display (which allows you to view the PR of any site you visit) and it’s AutoFill function (when you’re filling out an online form, you can click AutoFill, and it enters all the standard information automatically, including Name, Address, Zip code/Postcode, Phone Number, Email Address, Business Name, Credit Card Number (password protected), etc.) Once you’ve downloaded and installed the toolbar, you may need to set up how you’d like it to look and activity by clicking Options (setup is really easy). NOTE: Google makes record several information (mostly regarding sites visited).
HTML
HTML (HyperText Markup Language) is the cryptography language used to create more of the information on the Earth Wide Web. Web browsers see the Hypertext mark-up language code and display the page that code describes.
Internet
An interconnected network of computers about the world.
JavaScript
A programming language used to create dynamic website pages (e.g. interactivity).
keyword
A word which your customers search for and which you use often on your site in order to be relevant to those searches. This use acknowledged as targeting a keyword. Most websites really target ‘keyword phrases’ because single keywords are too generic and it is really difficult to rating extremely
for them.
keyword density
A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.
keyword phrase
A phrase which your customers search for and which you use often on your site in order to be relevant to those searches.
link
A word or pictures on a web page which the reader can click to visit another page. There are usually visual cues to indicate to the reader that the word or pictures is a link.
link path
Using text links to connect a series of page (i.e. page 1 connects to page 2, page 2 connects to page 3, page 3 connects to page 4, and so on). Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather information just about it, so it’s a nice idea to allow them traverse your entire site via text links. (See ‘Link paths’ on p.21. for further information.)
link partner
A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking.
link quality
The number of links to your website. Link quality
is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site's link quality
including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.
link text
The part of a text link that is visible to the reader. Once
generating links to your own site, they are most effective (in terms of ranking) if they include your keyword.
meta tag
A short note inside
the header of the Hypertext mark-up language of your web page which describes several aspect of that page. These meta tags are see by the search engines and used to help assess the relevancy of a site to a particular search.
natural search results
The ‘real’ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are graded according to how relevant and important they are.
organic search results
See ‘natural search results’.
PPC (Pay-Per-Click advertising)
See ‘Sponsored Links’.
PageRank
See ‘Google PageRank’.
rank
Your position in the search results that display once
person searches for a particular word at a search engine.
reciprocal link
A mutual agreement between two webmasters to exchange links (i.e. they several add a link to the other’s website on their own website). Most search engines (certainly Google) are sophisticated enough to observe reciprocal linking and they don’t view it really favorably because it is clearly a factory-made
know-how
of generating links. Websites with reciprocal links risk being penalized.
robot
See ‘Spider’.
robots.txt file
A file which is used to inform the search engine spider which pages on a site should not be indexed. This file sits in your site’s root directory on the web server. (Alternatively, you can do a similar thing by placing tags in the header section of your Hypertext mark-up language for search engine robots/spiders to read. See ‘Optimizing your web ’ on p.22. for more information.)
Sandbox
Many SEO experts believe that Google ‘sandboxes’ new websites. Whenever it detects a new website, it withholds its rightful ranking for a period piece it determines whether your site is a genuine, credible, long term site. It makes this to discourage the production of SPAM websites (sites which serve no useful intention another than to boost the ranking of several another site). Likewise, if Google detects a abrupt increase (i.e. galore hundreds or thousands) in the number of links back to your site, it may sandbox them for a period (or in fact punish you by lowering your ranking or blacklisting your site altogether).
SEO
Search Engine Optimization. The art of devising your website relevant and important so that it ranks high in the search results for a particular word.
SEO employee
A ‘copywriter’ who is not only adept at web copy, but besides full-fledged in writing copy which is optimized for search engines (and wish therefore help you accomplish a better search engine ranking for your website).
search engine
A search engine is an online tool which allows you to search for websites which contain a particular word or phrase. The most well acknowledged search engines are Google, Yahoo, and MSN.
site map
A single page which contains a list of text links to every page in the site (and every page contains a text link back to the site map). Think of your site map as being at the center of a spider-web.
SPAM
Generally refers to unwanted and unasked
email sent en-masse to private email addresses. Besides used to refer to websites which appear high in search results without having any useful content. The creators of these sites set them up just to cash in on their high ranking by merchandising advertising space, links to another sites, or by linking to another sites of their own and thereby increasing the ranking of those sites. The search engines are becoming progressively sophisticated, and already have really efficient route to observe SPAM websites and punish them.
spider
Google finds pages on the Earth Wide Web and records their details in its index by causing out ‘spiders’ or ‘robots’. These spiders do their way from page to page and site to site by following text links.
Sponsored Links
Paid advertising which displays next to the natural search results. Customers can click on the ad to visit the advertiser’s website. This is how the search engines do their money. Advertisers set their ads up to display whenever person searches for a word which is related to their product or service. These ads look similar to the natural search results, but are usually labeled “Sponsored Links”, and usually take up a smaller portion of the window. These ads activity on a Pay-Per-Click (PPC) basis (i.e. the adman only pays once
person clicks on their ad).
submit
You can submit your domain name to the search engines so that their ‘spiders’ or ‘robots’ wish crawl your site. You can besides submit articles to ‘article submission sites’ in order to have them promulgated on the Internet.
text link
A word on a web page which the reader can click to visit another page. Text links are usually blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to jump from page to page and website to website.
URL
Uniform Resource Locator. The address of a particular page promulgated on the Internet. Usually in the form http://www.yourbusinessname.com/AWebPage.htm.
web copy
See ‘copy’.
web employee
A ‘copywriter’ who understands the unique requirements of writing for an online medium.
webmaster
A person responsible for the management of a particular website.
wordcount
The number of words on a particular web page.
World Wide Web (WWW)
The huge array of documents promulgated on the Internet. It is calculable
that the Earth Wide Web now consists of about 11.5 billion pages.
Just just about the author:
* Astronaut Murray is a website copywriter, SEO copywriter, and article submission and article PR specialist. He owns article submission service Article PR and copywriting studio Divine Write. He can be contacted on State capital
+612 4334 6222 or at glenn@divinewrite.com Visit http://www.DivineWrite.comor http://www.ArticlePR.comfor further details, more FREE articles, or to transfer
his FREE SEO e-book.
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