Latin Ringtones Mean Cabbage for Ringtone Providers
by:
Anthony Wayne
Until recently, once
you thought of ringtones, you ordinarily thought of hip-hop ringtones. This is not startling given the genre’s wide acceptance of ringtones and cell phones and such smash chart crashers as 50-Cent ringtones, Snoop Dogg ringtones, and Lil Kim ringtones.
But ringtone operators are now starting to see the value in Latin ringtones, especially in the urban Hispanic market—one often referred to as “hurban” by marketers. Spell the market for Latin ringtones is exploding in Mexico, Central America, and South America, major Latin acts have failing to reach the in demand Signboard
Ringtone Charts…yet.
Latin ringtones may be the lone remaining unexploited pot of gold for ringtone sellers. “The Condiment Song, by Las Condiment was on our top ten list just about three years ago,” same
Bob Bentz, director of marketing at Ringingphone.com. “Then, there’s the traditional cross-over ringtones like Ricky Martin’s Livin’ La Vida Loca and Los Del Rio’s Macarena that are consistent sellers. We have nice sellers with Juan Archangel
ringtones, Selena ringtones, and Brandy
Anthony ringtones, but, for the most part, our business is still primarily just about rap ringtones and hip-hop ringtones. But, we like the opportunities in the Hispanic market and continue to expand our offerings.”
Bentz has reason to be excited. It is a well-known fact that the market for ringtones has been driven by teens and young adults. According to the US Census Bureau, Hispanics wish be the largest teenage minority group by next year and wish be twenty per centum of the overall American teenage population in 2015. Moreover, Hispanics, according to Forrester Research, tend to buy much multi-media capable phones and replace their handsets much frequently. Hispanics are likewise larger spenders on cell phones with monthly bills $10 higher than the national average. Twelve per centum of Hispanics use mobile data services like ringtones compare to only seven percent, according to the Forrester report.
So, the next time you hear a ringtone, it may have a Latin flavor to it.
About The Author
Anthony Wayne is the editor of the Cool Ringtones Journal
(www.coolringtones.blogspot.com)
revolutionarywarhero1776@yahoo.com
This article was announce on August 31, 2005
