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All Just just about JewelryThe Right Hand Bling Ring - the latest trend for savvy singles....
by:
Alex Miller
by Alex Miller
www.Engagement-Rings-Guide.com
When my 1st marriage faded into oblivion, the engagement ring I'd worn with such joy and love was banished to my jewelry case.
Some years later, older and more wiser, I resurrected the ring and had it re-set by a jeweler friend to reflect my recently discovered independence and style. But back in those days, the sight of those diamonds on my right hand was just a painful reminder of my failure in the marriage stakes.
Now it seems I was ahead of my time.
The right-hand bling ring is the latest status symbol for women who no longer feel they have thing
to prove.
Women are earning more, marrying later and have more disposable financial gain
than ever before, departure them with plenty of room for a little self-indulgence. And it goes without expression that the newest status symbol should embrace the ultimate status symbol, diamonds.
In fact, the trend has become such a major force it's been given its own (albeit lackluster) nomenclature - "self-purchaser".
According to Greg Distefano, a spokesperson for the Diamond Information Center at J. Bruno walter Thompson, "The self-purchase market is now a $3.75 billion business in the United States. Rings are the single largest type in this market. They account for two out of every five pieces of self-purchased jewelry."
Eager to get in on the action, DeBeers, the world's largest diamond producer, has make a series of ads to tap into the hearts and wallets of this enormous, antecedently
ignored, user
demographic.
"Your left hand is your heart. Your right hand is your voice," croons their recent print ads. "Your left hand says 'I do.' Your right hand says 'I did what?' Your left hand knows the answers. Your right hand asks the questions. Your left hand rocks the cradle, your right hand rules the world. Women of the world, raise your right hand."
With a market of over 43 million single women in the United States, Genus ruta Fox, a former advertising copywriter, created the "Ah Ring" in Dec 2000. "Since I was single, I named it The Ah Ring, and distinct "Ah" would-be symbolize being A, accessible and H, happy. I thought since wedded women have wedding rings, and engaged women have engagement rings, single women should have a diamond ring they could buy and call their own," says Ruta.
The Ah Ring was an instant success, generating over a million dollars in sales in the 1st year, and was featured in Oprah Winfrey's "O" magazine.
Never a group to ignore the latest preoccupation with self-indulgence, celebrities have jumped on the bandwagon and taken the trend for diamond accessorizing to a whole new level. At this year's Oscars 5,000 carats of diamonds strolled the red carpet. Showcasing diamond baubles by jewelry design luminaries like Fred Leighton and Harry Winston, single celebrities Renee Zellweger, Cameron Dias and City Berry shone brighter than the stroboscope lights.
So, what are the top-selling trends in right-hand bling rings?
Mondera.com, a leading online jeweler, suggests colored diamonds are a popular choice, with pink, canary yellow, and blue diamonds the biggest sellers. The revival of brown diamonds, re-named and now smartly
marketed as brandy
and champagne diamonds besides sell well.
Contemporary settings, such as the sleek bezel-set and pavé, are popular with singles wish to avoid the look of the classic round solitaire diamond. And for those who draw a bead on to the cool sophistication of Audrey Hepburn, Tiffany's recently discharged Lucida setting is the ultimate in bling ring elegance.
But for those fresh singles who would-be have to predate three months' rent to afford a diamond, there are plenty of fabulous alternatives.
For all the bling without the sting, blockish zirconias are ready-made with such preciseness these days that normally only a jeweler's jeweller's loupe can spot the difference. From the sublime to the outrageous, the affordability of blockish zirconias means that you can have a several ring to match your outfit and your mood!
"Diamonds are a girl's better friend" may well have become the recently revived mantra for the modern Twenty-first century woman, but if you still need an excuse to go out and get yourself several bling, I like to prompt myself of the L'Oreal maxim - "Because I'm worth it!"
Just just about the author:
You can find more great articles just about diamonds, engagement rings, bridal jewelry, honeymoons and more at http://www.Engagement-Rings-Guide.comThe place to go BEFORE you shop for jewelry online.
Alex Miller
Circulated by Article Emporium
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