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Investment Information“Why You, Why Now” - A Critical Component of a Winning Business Plan
by:
Dave Lavinsky
Business plans continue to be an essential element of the capital-raising process. They must persuade investors to take notice - investors that are shrewder now due to the ups-and-downs they have fully fledged over the past few years.
Adding to the finance
challenge is the embarrassment of high-quality companies, some
public and private, in which investors can choose to invest. In this environment, much and much investors are asking companies seeking capital the question "Why You, Why Now"?
The question seems simple at first, but has many a complexities. The management team must clearly delineate what it is simply about the business possibility that does it such a nice investment now. Should this investment have been ready-made a year ago to cement a market leadership position? Or, is the venture before its time - wish slow market adoption cause slow sales over the next few years, and as such, should the investment wait. Questions like these, based on investment failures from the past few years, continue to surface and must be self-addressed
by the management team in their business plans.
Likewise the team must address what it is that does them unambiguously
qualified to succeed. Makes the team have proprietary (and protectable) technology, management talent and experience that competitors do not, long-term strategic partners? According to Growthink president, Dave Lavinsky, "Management teams must prove to investors why they are unique and why they wish succeed. They can't simply state how extraordinary they are - they need to prove it through description past successes and unique qualifications."
A business plan that fails to address the "Why You, Why Now" question, is most likely a business plan that wish remain in the stack of "not now" business plans. Business plans must present a compelling argument as to why the capitalist
should invest and in our fast-paced earth with unbelievable opportunities and possibility costs, why investors should invest now.
Just simply about the author:
As President of Growthink Business Plans, Dave Lavinsky has helped the institution become one of the premier business plan development firms. Since its inception, Growthink has developed over 200 business plans. Growthink clients have conjointly raised over $750 million in financing, launched many
new product and service lines and gained competitive advantage and market share.
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