How Many a Sales Have You Ready-made After Your Advertising Campaign

When you start your online business, you wish go through a series of steps like:

==>Domain registration

==>Website designing and beginning your inventory and order links

==>Advertising just about your products or service

Regarding advertising, you should always target your audience.When you are commerce garden tools in Miami, you wish get better results with offline advertising and Joint Ventures with different websites that are focused on Agriculture and inform to Miami area.

After Advertising, one important step is 'TESTING' your advertising campaign.

Why?

Look at this example.You spent $50 on keeping an ad on several famed site or a email campaign.Let's say this is one time ad.

If you don't cognize how many a folk clicked on your URL or how many a folk bought your product coming through that link, how are you going to spend another $50 on the same advertising method?

Rather than Click thrus you can go one step further and calculate the number of sales per one advertising method.

Here are few methods you can use to track your results.

**1.Email Tracking:

If you have ezine and you are keeping your subscription email links in several places like different ezines, websites and ebooks, you can give a little code to your email address.

Like this-

subscribe@yourdomain.com?subject=ezine

subscribe@yourdomain.com?subject=ebook

First one in ezines and second one in your ebook.That little code goes in to subject area of emails.

By seeing your emails you can cognize from wherever you are deed much response.

**2.URL Tracking:

There are several route to track your URLs.

You can support your URL with a little code similar to emails.

www.yourdomain.com/product.html?source=ebook

You can as well transfer a several page for your each ad campaign.See the example below.

You have a page like- www.yourdomain.com/product.html

Then you can upoload the same page with several URL like- www.yourdomain.com/prod.html

So the visitors that comes to that page can be seen in your weblogs.If you have a nice work code you can save all the visitors information for that particular page.Check this weblogger-

http://www.logitpro.com/

http://perlonline.com/

This weblogger tells you exactly how many a hits are taking by one webpage and referers.

So you can see how many a hits are coming to your '/prod.html' page and referers.

**3.Click Chase Software:

Click chase script is a cgi script that gives you information just about a click. The click may be on your website, emails, ezines, banners or anything.

If the click chase script tells you the number of clicks it is not going to be useful to you. Because you can't differentiate the folk purchase through your campaign links or your regular links.

So what a Click chase script should tell you?

1. Tell the number of clicks to tell the click thru ratio:

By this you can optimize your ads. If a given ad get low click thrus you can change the optimize it.

2. Tell the ip address of the visitor.

By this you can cognize which ad conveyance you the sales. If a particular ip clicking on a specific link buys your product you can cognize that ad campaign's ROI.

3. Tells the geographical distribution of the clicks.

This is useful once you want to cognize how many a clicks coming from several countries. Like if you see 'jp' with ip address, you can cognize the traveller from Japan. But this is not possible in all cases.

http://www.scripts4webmasters.com/clicktracking/index.shtml

This is a FREE Click chase script that gives you all necessary information. It comes with easy admin panel.

IMPORTANT TIPS IN TESTING YOUR ADs:

==>If you think your URL is 'Alive', don't delete that page on your server.

If you support an ad in your ezine articles and submit to different ezines, your articles wish be spread all over the net after a while.If you delete that URL on your server folk wish get '404 page not found' error and you wish lose your potential visitor.

==>In email campaigns consider short URLs.Long URLs wish break up in to two lines and the reader can not click on it to get your desired page.

==>Test ONE VARIABLE at a time.Suppose you want to check the response and sales rate for two several types of sales letter and by giving free gifts with your product. Don't test several at once. 1st check the sales page variable.If you don't get nice response then go to free gifts variable.

If you get nice response to one of the sales pages, then use the free gifts know-how in several advertising campaign.

Good luck!!

Radhika Venkata - Subscribe to 'EbookBiz Magazine' which is all focused on ebook business and Cyberspace Marketing. Obtain FREE Ebooks with Marketing rights every month!

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