|
Huge Advertising ArticlesGeneral advertising and promotion - Multiple streams of Traf
by:
Eric Koshinsky
You are free to publish this article online in your ezine
website, ebook, or else online publication. The full
resource box, including 'By line' must remain intact and be
published with the article.
If you publish this article, please contact me and let me
know wherever
you are victimisation it.
Contact at: artpub@newbie-guides.com
---
**Article info**
Word count: 1085 approximately
Hard-wrapped at 65 characters
---
General advertising and promotion - Multiple streams of Traffic: PART II
There are a variety of route that you can advertise and promote
your site or products. In this, Part II of the 'mini-series'
on Multiple streams of traffic, I'd like to take a look at a
couple of the more unremarkably better-known methods of online promotion.
Some are more better than others, and several are more suitable
than others. Our goal then is to look a little more closely at
them to determine if they are suitable for your needs. See on
for more...
Banner ads
Using banner advertising and displaying banner ads on your site
has changed a lot in the last 2 years. The cost and value
(benefit) of banner advertising has born
significantly. I
won't talk just about them too more else than to say that their main
use is now mainly as 'branding' tools. A way to get your
name/product/site in the front of people's faces quickly. For
the average person, it is nearly impossible to get the kind of
reach required to actually get more benefit from banners. That
being said, if you can get nice exposure in a niche that fits
your market, go for it, it won't hurt.
On the else side of things, displaying banners on your site as
a source of revenue is only worthy
if you are effort
thousands upon thousands of hits/month. The average CPM is now
only just about $2.00 (that means you earn $2.00 for every 1000
banners displayed!). Considering that once
you display a banner
on your site you are promoting a product or site that is not
your own, you are giving visitors an exit that makes not generate
income for you. It isn't any wonder that the top online
marketers (Cory Rudl, Jimmy D. Brown,
Ken Evoy
etc.) don't display ANY ads (banners or anything) from any
other site.
I am not knock banners here. They serve a purpose. You just
need to be sure that they suit your purposes. I have found
that the FastClick Ad Network
provides really nice service for all your banner advertising needs.
FFA's and traffic swaps
Let me be really blunt just about FFA's. They are a waste of time for
anyone except the person who owns it. No matter what the claims
may be, they wish not produce traffic. Traffic swaps and exit
exchanges have to potential to produce reasonably large amounts
of traffic, however the problem is that for the most part it is
untargeted. Most traffic swaps are based on a system of credits,
where your site gets a visitant in exchange for displaying the
traffic swap link on your site, or visiting a member site
yourself. The real problem is that more of the traffic is simply
other webmasters trying to boost their own credits. They are not
interested in visiting your site except to get the credit. I'm
sure you can see the problems with that. In a way, you can think
of traffic swaps as an online equivalent of a route
detour.
Lots of traffic gets re-directed your way, but it doesn't actually
want to be there. If you are interested in learning more just about
traffic swaps, you can go
here
to take a look at a popular one.
More recently, a slightly several breed of traffic swap has
emerged. These focus on generating ezine subscribers. The way
they activity is fundamentally the same as the a normal traffic swap,
however because they are directed specifically at effort
subscribers, they don't create junk traffic. Every time you
display the pop-up containing the ezine registration form, you
earn an impression for your subscription link on another site.
When visitors see the pop-up with the links, they choose to sign
up for your ezine. There are still really few of them around, so
they are really effective and produce nice results. There are a
few services that provide opt-in services for a fee (usually in
the range of $1.00/subscriber), but I prefer free ;-). I have
had really nice results with
this service.
It is 100% free and generates dozens of subscribers a week.
Ezine advertising
Ezine ads (both solo and classified ads) can be really effective if
done right. They can likewise be utterly useless. The key is to get
your ads in ezines that are really closely related to your
product(s), and that don't run tons of ads. There are virtually
thousands of ezines out there that are fundamentally advertising
rags. Their only intention is to run ads for you and every else
person willing to spend $15. Before you advertise in any ezine,
get several information just about the ezine. A decent publisher wish
know their subscriber base and be able to tell you with reasonable
accuracy how responsive the subscribers are, how many an ads they run,
and if causal agency has recently run an ad like yours (similar products).
If they can't do that, you strength
want to think doubly just about
advertising with them. Realistically what you want is an ezine with
a reasonably large subscriber base (1000 or more), that is closely
related to your product, and only accepts limited advertising
(e.g. 1 ad/issue). Stephan Peirce's
book goes into great detail on how to find nice ezines and what to
look for and what to avoid - it price less than a solo ad in a decent
ezine, and wish save you tons of money in avoided mistakes.
A final comment:
Anyone who claims they can provide you with 100,000 (500,000,
whatever) secured visitors is commercialism junk. Think of it this
way, if it were so easy to get that many an targeted visitors (and
you only want targeted visitors), you can bet companies (scammers)
wouldn't be commercialism them because they would-be be raking in millions
in profits by guiding those visitors to their own products and
sites! Do a little math, 1% conversion (a really low rate) from
100,000 visitors = 1,000 purchasing visitors. Sell a $10 product and
you have $10,000. If such a profit is possible, why the hell
is this kind of traffic oversubscribed for $50-$200? Quite just because
it is junk traffic, oft-times created by piggy backing on traffic
exchanges and FFA's.
In the next section of the series we wish start to look at several
of the less well better-known methods of traffic generation, and how you
can put them to use to generate a more stable and consistent base
of traffic for your own sites.
---------------------------
Eric Koshinsky: webmaster and manual at Newbie-guides.com
We aim to provide useful tips and guidance for those who
are new to personal online marketing. Discover more about
programs, techniques, and computer code that can help you
reach your online marketing goals. Move on by and
have a look.
http://www.newbie-guides.com/?aa
Join our newsletter: news@newbie-guides.com
Just just about the Author
Eric Koshinsky: webmaster and manual at Newbie-guides.com
We aim to provide useful tips and guidance for those who
are new to personal online marketing. Discover more about
programs, techniques, and computer code that can help you
reach your online marketing goals. Move on by and
have a look.
http://www.newbie-guides.com/?aa
Join our newsletter: news@newbie-guides.com
| |
