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Huge Advertising ArticlesDo Backlink Advertising Networks Actually Work?
by:
Ben Stewart
Once
I 1st detected
of backlink advertising networks, I have to admit I was more than a bit skeptical. Of course backlinks are probably the most important tool in the search engine optimisation kit, but purchasing or getting backlinks in an unnatural way has always been thing
Google and another major search engines do not condone. I took a look at a few networks hoping to find several answers.
The 1st network I looked at was DigitalPoint's Coop Advertising Network (http://www.digitalpoint.com). DigitalPoint's network allows you to create either banner or text ads that wish then be displayed on various websites in the network with an active backlink. Websites obtain a "weight" which determines how often they appear on another sites, although it wasn't exactly clean on how a site gains weight. Further reading explained that certain factors such as Alexa Rating and number of pages showing ads may contribute to weight. It was even as possible to target your ads by category. I was really affected
with the setup. So, I installed the ad network on a few websites and, sure enough, the system started to churn out backlinks.
After testing out the network, I distinct to see what others were expression in their forums. Sure enough, my worst fears were realized. As I suspected, churning out links can have a negative impact on search engine rankings. Various sites complained of being wholly born
from Google or Yahoo's index. The problem, it seems, was that links were not permanent. DigitalPoint's network rotates links as you reload a page so you have no permanent backlinks. I instantly removed the links from my sites, and affected on to analyze the next network.
The next backlink advertising network I found was AdCaliber (http://www.adcaliber.com). I quickly see over their FAQ and was pleased to find that they secure
permanent backlinks that only get removed once
I choose. Another than that, the system seemed similar to DigitalPoint although it was a bit more flexible in ad targeting. After creating an account, I received 100 credits which I could use to bid for backlinks. Apparently, AdCaliber works on a bidding system. You bid a monthly figure of credits to obtain links on certain sites. For example, I bid 50 credits to obtain links on sites with a Google Pagerank of at least 5 and Alexa Rating of at least 500,000. Then, once
an open ad slot appeared on a site matching those qualifications, the highest bidder would-be get the link. In my case, I would-be be debited 50 credits per month. I was really affected
with the system. I likeable
having the ability to target my ads precisely. I was besides affected
with the ease of installation. With AdCaliber, you don't have to transfer
any files to your server. You just simply paste a short PHP code on your website. It was really simple. The only negative thing I have to say just about AdCaliber is that it is more newer than DigitalPoint and its network is not as large, therefore not as galore backlinks are accessible yet.
To sum it all up, DigitalPoint is a really effective backlink advertising network once
you are looking to acquire backlinks quickly. I would-be not use DigitalPoint for long term SEO, though. AdCaliber seems to be your better bet for long term SEO and seems to give you better control over your backlinks.
Just just about the Author
Ben Stewart is an expert in search engine optimization.
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