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Huge Advertising ArticlesDirect Mail Advertising; Email Is Not Like Communication Mail.
by:
Bobette Kyle
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Copyright 2002 Bobette Kyle. All rights reserved.
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Direct Mail Advertising; Email Is Not Like Communication Mail.
by Bobette Kyle
One of the most popular and possibly
effective advertising
methods is direct email. If you deliver a well- written message
and execute delivery properly you wish be rewarded with new
leads, sales, and traffic to your Web site. If the message is
poorly written or you commit a netiquette false pas, however, your
efforts could end in disaster.
If you are new to Net
marketing, you strength
equate direct
email to direct communication mail. The concepts are really similar; in
both you broadcast a standard message to a large number of
individuals in hopes of receiving positive responses. To the
uninitiated, it is logical to assume you can approach the two in
the same way. It seems like the only difference is the means of
communication. If you are thinking this way, STOP! STOP! STOP!
Many folk perceive unsought commercial message (UCE) - spam
- otherwise
than junk mail from the communication service. The sender
pays for direct mail sent through the communication service. Not so for
UCE. Spam on the Net
ties up the recipient's resources by
using storage space, retardation down systems, and sometimes crashing
equipment. For this reason and others, many an detest spam. Some
assertively condemn spammers. If you spam you wish beyond question be
reported to your ISP and email provider. Depending on the
circumstances, your accounts could be closed and your Web site
may be shut down. Need I say it? This is NOT the result you are
looking for from your email marketing program.
Some email advertisers feel that as long as there are unsubscribe
instructions in the email or they only send one message it is
okay to send unsought email. A few use never-passed
legislative proposals in their defense. In marketing, perception
is far closer to reality than loophole rationalizations. Some
recipients are pained whether the unsubscribe phrase is there
or not and they are pained even as once
they obtain only one
message from you.
Different individuals define spam differently. Several consider all
forms of UCE or unsought commercial postings spam. This means
that if you send advertisements without prior permission from the
individuals you wish get complaints. In all probability
you will
be rumored
as a spammer. Because service providers generally
have user agreements that are stricter than current U.S. state
and federal laws, you are likely to be reprimanded, have your
site shut down, and/or be put on a blacklist if you send out UCE.
* Spam/UCE Law
As of this writing there are no U.S. federal laws governing UCE.
Some states, however, have laws that regulate UCE. These states
are California, Colorado, Connecticut, Delaware, Idaho, Illinois,
Iowa, Louisiana, Maryland, Missouri, North Carolina, Nevada,
Ohio, Oklahoma, Pennsylvania, Rhode Island, Tennessee, Utah,
Virginia, Washington, and West Virginia. Depending on the state,
allowable claims range from $10 per message up to unlimited
damages. Most state laws allow opt-out procedures. In other
words, companies can *legally* add a recipient's email to a list
without his/her psychological feature
as long as a means of removal is
provided. For details by state, go to
http://law.spamcon.org/us-laws/index.shtml.
International laws are stricter. Seven countries - Austria,
Denmark, Finland, Germany, Greece, Italy, and Norge - have opt-
in laws. In order to wrongfully
send UCE, you must 1st have the
recipient's permission. Else countries have opt- out directives
or unfinished
legislation. EuroCAUCE provide details at
http://www.euro.cauce.org/en/countries/index.html.
Worldwide, there is more discussion just about UCE and laws are
changing quickly. There are some sites you can monitor for
details just about UCE. These include the SpamCon Foundation
(law.spamcon.org), the Coalition Against Unsought Commercial
Email (CAUCE, www.cauce.org), and the spam section of The Open
Directory Project (dmoz.org/Computers/Internet/Abuse/Spam).
* More Email Marketing Resources
SpamCon Help for Email Marketers:
http://www.spamcon.org/marketers/index.shtml
SpamCon Links to Blacklists:
http://www.spamcon.org/directories/shared-blacklists.shtml
WebSiteMarketingPlan.com Links to Email Advertising Resources
http://www.websitemarketingplan.com/sr10.htm
Wilson Net
Links to Email Advertising Articles
http://www.wilsonweb.com/cat/cat.cfm?page=1&subcat=me_Email- Gen
Simply just about the Author
Bobette Kyle is author of "How More For Simply the Spider?
Strategic Web Site Marketing." She used techniques elaborated
in
the book to bring her own site, WebSiteMarketingPlan.com, from a
ranking of 17 million to 59 thousand+ in less than four months.
http://www.WebSiteMarketingPlan.com/sr.htm
Copyright 2002 Bobette Kyle. All rights reserved.
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