Direct Mail Advertising: A Key Ingredient For Booming Bus

Direct Mail Advertising: A Key Ingredient For Booming Business Growth
By Keturah Whitaker

In today’s extremely competitive economy, it is essential that you promote your business with marketing materials that strategically position your business for accrued client traffic, expansion and growth.

A extremely effective marketing tool that wish dynamically promote your business is direct mail advertising. The success of your direct mail advertising wish be extremely dependent upon the perceived quality of your business, the design, the message you’re conveying, and the special offer. The combination of these factors determines if your direct mail piece wish influence your reader to contact you or get tossed aside. You have exactly 3 seconds to do a lasting impression.

Customer Mailing Lists

To get started, you wish need to compile and develop a information for your client mailing list. If you are targeting some client segments, then you should have a separate information for each targeted market. Also, your direct mail offer should be designed specifically for each market. For example, if you are targeting age groups 15-20 and 50-65, your direct mail piece for your 15-20 target market must be designed otherwise than your 50-65 target market. The term for this aspect of marketing is called differentiated marketing.

There are multiple sources for locating potential customers for your direct mail campaign. First-class sources to search for your potential customers are the yellow pages, white pages, newspapers, trade publications, the local Chamber of Commerce directory and you may want to consider contacting mailing list companies for list building. Before you develop your lists and leads, it is vital that you conduct research to “know” who your customers are; their inevitably and preferences.

Types of direct mail collateral to send to your targeted lists:

Postcards

Postcards are quick and easy because the message is short and simple and they are cheap to have printed. Postcards can instantly advertise new products and services and announce a new store location. Postcards accomplish an about 100% audience versus an envelope, as it doesn't have to be opened to see your special offer. Postcards can be born-again into coupons for special customers or cross sell your another products and services.

Letter Mailing

This mailing consists of an introductory letter introducing your business or your offer and a flyer or sales booklet that wish highlight your business services and products. This know-how is really effective. However, the price involved with this type of mailing are much big-ticket than a post card.

Newsletters

Newsletters are the perfect way to advise your customers and potential customers of your current business news, introduce new services, promote new products, communicate special offerings, and demonstrate you are an established leader in your industry and community. Newsletters besides do first-class handouts for business meetings, off site workshops, trade shows, networking seminars and community events.

Final thought: direct mail has always been a popular medium to advertise for any business, whether your business is home-based, a small business, a midsize business or a large business. Inordinately designed direct mail that communicates your business and introduces special offers, can open doors for first-class sales leads and contribute to your business bottom line: accrued sales, capture market share, growth and expansion.

Keturah Whitaker is the CEO/President of CoreNet Imaging Solutions®, an Atlanta based design firm that provides small business owners and non-profit organizations, with graphic design services for brochures, newsletters, newsletters, direct mail, flyers, pamphlets, business cards, business forms, and print media ads. She can be reached by career 770-953-0252 or via email at kw@corenet-imaging.com.