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Huge Advertising ArticlesArticles ... The Better Form Of Free Advertising
by:
Elena Fawkner
Articles ... The Better Form Of Free
Advertising
© 2002 Elena Fawkner
Those of you reading this who run your own online
businesses cognize that the aim of the game is traffic -
qualified, targeted traffic - and lots of it.
There are a number of route to driving qualified traffic
to your site - several of it price you money, several of it
costs you time. Several of it price you several and doesn't
work.
This article is all simply about the better form of free advertising -
writing articles.
How can writing articles give you free advertising? As
you probably know, there are hundreds of thousands of
people publication an ezine (electronic newsletter) on a
regular basis. For several of these people, publication the
ezine is the central plank of their business - they set out
to create a business involving, primarily, the publication of
the ezine. Others, however, publish the ezine only as an
adjunct to their website - a way to get their site in front
of their ezine subscribers in the hope that this wish
generate repeat traffic.
Both types of ezine publishers have one thing in common.
The need for great content. If you've spent more time
online you'll no doubt have signed up for more than your
fair share of free ezines. You'll have move across several
that are actually good, several that are OK and several that are
nothing short of woeful, with content that looks like the
publisher has picked up the 1st piece of regurgitated
whatever he happened to move across now to fill up the
space between the ads for his many
affiliate programs.
Your site may include links to your affiliate programs.
After all, that's how you do money, right? But rather
than go the road of the ezine publisher who thinks she
can serve up any old dish
to her subscriber base and
they'll eat it up, spend the same time writing simply one
good article on a subject matter relevant to your target
market and invite publishers of ezines with complementary
subject matter to publish that article, together with
your resource box at the end (the four or five line endorsement
you see at the end of articles that give a little information
about the author and the author's website together with
a link to the site).
Now, here's the important point if you expect others to
publish your work. Your ad is your resource box, it is
NOT your article. Your article is content. Your article
should not mention your product, your site or thing
related to it. Your article must stand alone as an
independently useful piece of activity (and once
I say useful,
I mean it must be useful to the READER, not the author!).
Don't insult your readers' intelligence by dressing up an ad
as an article. They're not stupid - they'll see through it and
you immediately, they'll put you on their blacklist for insulting
their intelligence and no publisher worth their salt wish run
your articles anyway.
The whole intention of writing the article is to do it such
a worthy
piece of activity that galore publishers wish want
to put it in front of their subscribers. Get a good article
published in an ezine with 10,000 subscribers and see
what that makes for your traffic once
hundreds of those
subscribers click on the link to your site that you've
included in your resource box.
Beginning to see how this works? And the better thing of all
is that it only price you time - possibly an hour, two ace
to write a decent article. Commit to writing one a week
and acquiring them promulgated and you'll have a good little
traffic flow going, believe me (AND, if you do sure that
you write simply about subject matter relevant to your site, that
traffic wish Besides be targeted, qualified traffic - so more
the better).
OK, so now you can see the power of writing articles as
a know-how
of generating traffic to your website. How the
heck do you find another folk to publish your work?
Thanks to the fact that so galore publishers out there
don't have the time or (so they believe) ability to write
their own articles, or are looking for articles to supplement
their own, you have a ready-made market of thousands
of publishers who are always on the lookout for quality
content to present to their readers. You simply have to
find them.
Here's a partial list to get you started:
Yahoo Groups (submit from the Yahoo Groups website
at http://groups.yahoo.com/ - you'll need to subscribe
to these groups first):
aabusiness
aageneral
aainet
article_announce
ArticlePublisher
articles_archives
epub
hersmallbusiness
Free-Content
publisher_network
PublishInYours
and these ...
http://www.ideamarketers.com
http://www.marketing-seek.com
http://www.womans-net.com
http://www.boconline.com/sub-art.html
http://www.connectionteam.com/submit.html
http://www.certificate.net/wwio/ideas.shtml
http://www.mailbiz.com
http://www.UltimateProfits.com
http://www.atozines.com/content/subartic.htm
http://opportunityupdate.com/articles
http://www.selfgrowth.com
http://www.internetday.com/submit
http://www.marcommwise.com
http://www.vectorcentral.com
http://www.goarticles.com
http://www.hotlaunch.com
http://www.ezinearticles.com
http://www.webmasterslibrary.com
When submitting your articles to the above websites, be
sensitive to the types of articles the site is looking for.
Some accept articles on any subject under the sun, others
are looking for articles on specific subjects such as computer network
marketing, for example.
Over time, you wish be able to add to this list. If submitting
to individual ezine publishers, don't be amazed or pained
if you don't obtain a response. Most ezine publishers of
any size obtain dozens of article submissions a day. Time
normally doesn't permit a response to each submission. Also,
try and find out from the publisher whether they even as accept
article submissions. Galore don't (me, for example). I obtain
many article submissions a day which simply get deleted unread.
The point is, simply activity up your own list, write articles
consistently and submit consistently. Over time, you'll
develop your own style of writing and attract a following.
Although it may be slow to start, you'll start acquiring a trickle
of new traffic from folk who have move across your article
somewhere, several place and were interested enough to click
on the link in your resource box. Over time, that trickle wish
become a stream, then a river, and then a flood.
------
** Reissue of this article is welcome! **
This article may be freely reproduced provided that: (1) you
include the following resource box; and (2) you only mail to a
100% opt-in list.
Here's the resource box to use if reissue this article:
Elena Fawkner is an lawyer and editor of A Home-Based
Business Online ... practical business ideas, opportunities
and solutions for the work-from-home entrepreneur. She
offers discounted, fixed-rate legal services to her ezine
subscribers and site visitors inside
the United States.
http://www.ahbbo.com
http://www.ahbbo.com/legalhelp.html
Just simply about the Author
None
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