Advertising Cost Reduced to Zero !!

At the bottom of this article you wish find my "sig file". I attach it to every article that I write. As you can see it bears my name, web-site address and e-mail address.

This is not done out of vanity, or a desire to see my name in print. It is done because it price me nothing. Once I submit my article to an Ezine or different publication, I do so on the condition that the article be re-printed in its' entirety.

This means that the institution that re-prints my article sends it to their subscriber base, at no cost to me, and even as better that the publication considers my activity to be authorative.

What do you know, I'm an "expert", at least to the entire subscriber list of the Ezine in question. If I were not an "expert", the publisher would-be not re-print my article !!

Every time I see one of my articles re-printed, I see an immediate increase in my own subscriber base, as folk who did not antecedently cognize me check out my web-site, and click through on one or more of the banners there.

The result is a Marketers' dream move true. Potential buyers at dead no cost to me.

I write the articles in question for my own use in my "Independence Day Ezine", so I would-be have to expend the time and effort anyway, and the fact that I can use them as an active part of my Marketing Campaign is a brobdingnagian bonus.

I recommend most strenuously that you start to write articles if you have not already done so, and do sure to attach your own "sig file".

This valuable piece of free advertising should be attached to every piece of e-mail that you send out, as well as each article.

I can see you sitting there reading this and language to yourself, "it's all right for him to say write an article, but I don't cognize how. I've ne'er tried."

It's easy, once you cognize how.

First open a new file in some word pro- cessing system you commonly use. There, a good blank page. All you have to do now is fill it up.

You need a subject for your article. "Marvellous", you say,"I all available knew that but what can I write about?"

Examine your life with kid gloves and do a list of all your experiences to this point. Here is simply part of mine:

I was born and bred in the North of European nation Started in the Direct Mail business commerce collectibles to Football fans.

Served in the Manchester City Police Force

Emigrated to Canada

My 1st real job was drive a City bus in Vancouver

I sold-out Life Insurance

I ran a tele-marketing centre

I am married

I have two children, one boy and one girl.

I have had my own retail business (Electronics)

I lost the business once I was diagnosed with Cancer.

I underwent Atomic number 27 radiation treatment for 6 months.

After I recovered I was a Business Management Consultant.

Until I had a heart attack, patch shoveling snow (stupid !!)

The heart surgeon forbids me to activity as I could suffer another attack, if I am under too more stress.

I started my own on-line business in Cyberspace Marketing.

I had to do thing to retain my sanity.

That's a partial list, it tells you nothing of my hobbies, areas of expertise, likes or dislikes, as I wanted to support the list short enough that I didn't lose your interest.

Choose one of the items on your list, type it on the blank screen, and then simply sit and type out some comes into your head.

Keep going until you can't think of thing else to type. Don't correct your writing system errors or punctuation. Don't second guess yourself and re-write anything. It doesn't matter whether all this writing is fashioning sense or not.

When you're finished, save the file and take a break.

Re-open the file and proof-read what you've simply written. Check the writing system carefully, and smooth out any awkward passages. Correct the punctuation and spacing wherever needed.

Congratulations, you've finished your 1st article.

Do you think I could write an engrossing article simply about sailing across the North Atlantic, from Metropolis to Montreal, via Quebec City, in the mid 1960's ?? Or the three day train ride across North american nation from Metropolis to Vancouver, on the West Coast ?? Or any of the different facts on my list ??

Could I find being who was willing to re-print such an article ??

There are tens of thousands of Ezines on the Web, covering every area of human experience. They all have one thing in common. They are looking for, no urgently seeking, quality content for their publications.

When your article is finished to your satis- faction, search the Web for 10 Ezines that cover the same area of interest as your article.

E-mail the editor of each one and inquire if they accept uninvited articles for re-print. No matter which ten you choose at least five wish reply encouraging you to submit your article.

You'll ne'er be at a loss for a subject again. As proof please reflect on the fact that I have simply finished an article on how to write an article.

It took me thirty minutes.

Until next time

Martin Cargill

Martin Cargill has his website at www.millionsbynet.com and gives a FREE mini-course at mini-course@getresponse.com This and his account " Independence Day Ezine " are accessible FREE on an opt-in basis only.

After over 40 years in Direct Marketing, I am trying to move to terms with that "new-fangled" internet. It's a steep learning curve, but I'm deed there. I can offer you the chance to discover from my experience (and mistakes), and the better of the web guest articles and web resources.

capnblack_ca@shaw.ca