Advertising And Generate New WebSite Traffic
by:
Charles Kangethe
Here's a simple way to use "No Results, No Pay" radio advertising and build traffic for your website.
Step #1 - Understanding "PI" - Per Inquiry Advertising.
Radio has a unique advertising format acknowledged as "PI" or per inquiry advertising.
"PI's" main benefit is that your commercial is airy and you ONLY PAY for inquiries phoned into the station from listeners !
Inquiries are in the form of callers asking for more information.
The radio station counts each caller, and re-directs them to your web site address.
Step #2 - How To Start a "PI" Campaign.
Find a nice directory of all commercial radio stations wherever
you intend to advertise.
Some sample Computer network resources :
http://www.mediauk.com - UK
http://www.web-radio.fm - USA
http://www.radiodirectory.com - International
Other online resources can be found by searching for keywords like "Radio Directories."
Alternatively, visit your library and in the references section ask for the Yearbook of Independent Local Radio Stations.
Note details such as :
Ad manager's names,
Telephone numbers,
e-mail addresses
Programming and schedules
Listener profiles:
Age,
Income,
Sex,
Location.
Step #3 - Decide on Strategy and "Wanted Response."
Before you contact the radio stations, be clean on strategy, goals and have your draft commercials in outline.
* Are you advertising a product offer at your website ?
Specify product details fully to avoid paying for "tyre kicker" inquiries.
* Is your "Wanted Response" to build an opt-in list ?
Decide how you wish lure visitors to your web site. Wish you offer FREEBIES, or a competition of several sort ?
* Are you advertising for market research purposes ?
Tell listeners how and why they should participate.
* Decide how more you are prepared to pay per inquiry.
Step #4 - Use Your Strategy To Build A "PI" Proposal
Two aims in this step :
Do it as easy as possible for the station to schedule your commercial.
Negociate the lowest Per Inquiry cost during the better advertising time slots.
Keep in mind :
Hearer profiles you want to reach.
Times you want your advert to go on air.
Which commercial wish better deliver your "Wanted Response".
Write to the ad manager by e-mail or normal mail. In your letter :
Introduce yourself.
Inform them this is a "PI" Per Inquiry advertising proposal.
Inform them you of what you are trying to achieve, refer to your strategy.
Detail your product or service prices and how more you are considering paying for each inquiry.
Sidebar
If your "Wanted Response" is not merchandising a product, you must pay for inquiries out of your "own pocket". Negociate a keen cost per inquiry !!
* Explain how you wish handle all the administration
For instance writing the commercial Outline, handling product fulfilment, dealing with refunds and product keep questions.
Depending on your negotiation skills and size of Radio station you mightiness be able to activity a deal wherever
you only pay for *Converted Inquiries*.
This is much
*FREE* advertising, because you only pay for referrals once a sale is ready-made !
Step #5 - How To Deal With Radio Ad Managers
If you do not hear back inside
a few days, call the station.
Commercial radio is a busy environment. Be prepared to explain yourself and answer questions quickly and clearly.
Radio ad managers are always looking for advertisers. That is their job and advertising fees are the lifeblood of Commercial Radio.
However, "PI" is not the only money wage earner for stations, so be prepared for a polite but cool reception.
If this happens, pick another station and start the process again.
The rewards of a booming "PI" campaign wish pay back your effort galore times over.
Step #6 - The Commercial Ad
Write your commercial's outline to maximise your "Wanted Response."
Write the outlines for at least two 30 second, and two 60 second commercials.
Writing commercials for broadcasting is really several to writing ad copy for written
media. However, stations wish help you by taking your outlines and turning them into finished commercials for a fee.
Alternatively, if your copy writing is nice and you have time to tweak it for broadcasting, then do it yourself.
Listen to the station's ads, jingles, and catch phrases and pre-record your own following a similar model. Ask objective folk to listen to your ad and give you critical feedback.
Sidebar
When recording for radio you may or may not want to use your own voice. Radio stations have "Voices" to record your commercial for a fee before it goes on air.
They besides have royalty free music to include with your ad.
Make your commercials memorable, with clean contact information for listeners to follow up on.
When such ads go on air during relevant programming, you cangenerate appreciable traffic.
In closing, "just do it" and discover more than I can show you in a brief article.
Radio is often unmarked by online advertisers, but it can bring nice results depending on your "Wanted Response" and at a amazingly low cost.
Ad Managers are tasked with maximizing revenue for the broadcaster. They are flexible and as long as you demonstrate a fiscal benefit to the station, they wish listen to your "PI" proposal actively.
This is nice news for you because for borderline outlay and sometimes for free you can driving quality traffic to your site, product and services.
"PI" is the lowest cost form of broadcast advertising. Do this a new part of your overall advertising strategy.
Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a promulgated author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources
Charles Kangethe has been involved in direct response marketing since 1982. He now lives in Suffolk County and spends his time working on new Online Marketing campaigns, with particular focus on portion new netpreneurs at http://www.simplyeasier.com
