3 Simple But Powerful Off-Line Advertising Strategies
by:
Al Martinovic
There are some route to advertise and get the word out just about your business online and the better of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.
But one advertising know-how
that's neglected by most online marketers is off-line advertising.
There are some low/no cost route to advertise off-line and I want to share 3 of them with you.
1) Business Cards
If you are serious just about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Just hand them out to folk who you feel may be interested in your business.
Also, whenever I visit a restaraunt, bar, or club, I'll leave my business cards in all of the bathroom stalls. (Just do sure common man is in there of course... lol!)
And don't laugh at this! It actually works. Once
I visit the bathroom an hour or two later, I'll find that all of my business cards are gone and I'll have a fresh new set of sales the really next day.
You can get f-ree professional looking business cards at VistaPrint.com, all you have to pay is shipping and handling:
http://www.vistaprint.com
2) Flyers
With today's technology, flyers are really easy to make. You can just design a flyer online and just print it out and do copies. Then you can post them in area businesses wherever
you feel your potential customers may hang out. (Just do sure you ask permission from the business owner.)
Or just hand out your flyers to folk you meet on the street. Many a bars and clubs don't have a problem with posting flyers in their establishments either, especially if you are a patron.
And don't forget just about supermarkets! Many a have bulletin boards, at least here in New Jersey wherever
I live, and you can post your flyer there. There are hundreds of folk walking into supermarkets everyday and they are in a purchase
mentality. Take advantage of it and post your flyers often.
Here's a site that lets you create and print flyers or brochures online for f-ree:
http://www.mybrochuremaker.com/
3) Automobile Advertising
What... ? Yes you see that right! Your car is not only a drive vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your institution name and/or domain name for all to see.
Your business can be exposed to hundreds, if not thousands of folk everyday whether your car is parked, you are driving, or even as once
you are stuck in traffic. It's fairly affordable and a great way to "drive" house your message.
Here are a couple of sites to check out for this really sort of thing:
http://www.iditplates.net
http://www.magneticsigns.com
Those are just a few of the route to advertise off-line. I'm sure you can move up with different clever route as well.
You've got a brain... use it!
Al Martinovic runs a eminent "niche" business at http://www.ineedsmokes.com and publishes a popular cyberspace marketing account at http://www.milleniummarketers.com
