10 Classic E-zine Advertising Tips
by:
Ken Hill
1. Target your advertising.
The much targeted the e-zine is for your offer, the greater your response wish be for your established ad.
2. Track your ads.
Don't leave your ad campaigns to guesswork. Use ad chase to show you exactly which e-zines and ads are most profitable.
3. Run your ad for multiple issues.
You'll get a better response, and possibly save money as many a publishers offer special deals on bulk advertising.
4. Spend lots of time writing your headline.
An effective headline wish with success
grab your reader's attention and target your audience.
Your winning headline wish as well get folk to see the rest of your ad, leading to much traffic and sales.
If you're new to writing headlines, and need several help check out my "9 Power Packed Headline Formulas" at: http://www.scstats.com/r.cfm?i=5652
5. Don't try to sell your product from your ad.
Write your ads to create interest and get folk to visit your site.
From here, your powerful sales page wish do the commerce for you, and you'll be able to get folk to join your e-zine or mailing list for eminent follow up.
6. Don't use all caps in your headline.
You'll appear like your yelling at your reader, and your ad wish move off as amateurish.
7. Include a "call to action."
At the end of your e-zine ads, include a call to action that tells your reader what you want them to do next (i.e., visit your site or subscribe to your e-zine).
8. Don't be cute or funny with your ad.
You power put your reader in a nice mood, but don't count on that translating into much visits to your site or much sales.
9. Offer thing
for free.
Provide an incentive for visiting your site such as a free ebook, sample chapter, or trial.
10. Subscribe to or view the archives of the
e-zines you would-be like to advertise in.
You'll be able to see the quality of the content provided, how many a ads are publicised in each issue, and you'll get a nice idea of the products those readers are interested in by the ads being run.
Copyright © 2005 Ken Hill
About Ken: Ken's articles have been publicised in many
e-zines and web sites all over the net. Support up to date on his latest articles, and get much new valuable tips by visiting him at: http://kenhill.blogspot.com
