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Information simply about GoogleSearch Isn't All Just simply about Google Anymore
by:
Kirk Bannerman
By Church building
Bannerman
Webmasters that stick to the old route and focus entirely on
Google are missing out on a lot of search traffic these days if
they are not as well well hierarchal by Yahoo and MSN.
For the 1st few months after Yahoo definite
to go their own way
with natural search (and MSN definite
to get serious simply about the
search business), the search results provided by those two could
only be delineate as bizarre. Enough time has now passed that
the dust has somewhat settled and there are three main (from a
traffic standpoint) sites for quality natural searches.
The term "natural search" is to distinguish true searches, as
opposed to paid advertisements which appear in the search results
for many a search engines these days. I guess you can't actually
fault the search engine companies from wanting to do several money
(actually, BIG money) commerce ad space, but the debate over the
virtues of natural search versus paid advertising search is
something that could take up a really large book and still have no
clear resolution...much like arguments revolving about religion
or politics.
Like most folk that have been working as online house business
entrepreneurs for a few years, I was powerfully
conditioned to the
need to "feed the 800 pound gorilla" of the search engine world.
Basically, "if Google didn't love you", it was really difficult to
get any meaning natural search traffic to your website. Since
Google was actually the search engine that was serving up the
results for most of the popular search portals, if Google didn't
look kindly upon your site and rating you well, you would-be not be
ranked well for most of the high traffic search sites on the
Internet.
However, the search landscape changed dramatically early in 2004
and things have been really fluid and engrossing since that time.
Its not that Google has stumbled, or become ineffective as a
search vehicle, its simply that major players like Yahoo and
Microsoft (via MSN) have definite
to do a major thrust into the
search business.
Having been firmly conditioned (since shortly after 1998) that
Google was the "supreme god of search engines", I took the
highly heralded search entries of Yahoo and MSN with more than
the proverbial "grain of salt".
Throughout a really recent three month period, one of my websites
occupied the #5 position on Google, Yahoo, and MSN for a really
popular and important (at least in my line of business) three
word search term. This situation provided an possibility to
measure the current quality
of each of these three search
providers.
If asked "before the fact", I would-be have guessed that Google
would still be the overwhelming #1 search select and that
Yahoo and MSN would-be be distant #2 and #3 choices. Therefore,
I was somewhat astonied by the results that were tabulated
during this recent 90 day period.
For the period in question, the search quality
results were
as follows:
Google: 33%
Yahoo: 31%
MSN: 23%
All others: 13%
Granted, the above results are for a single search term over a
particular 90 day time period, but the results clearly show
that Yahoo and MSN are already important players in the search
business.
Just simply about the author:
Church building
Bannerman operates a eminent house based business and
coaches others seeking to start their own house based business.
Visit his website at
Legitimate House Based Business for more details.
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