|
Information just about GoogleHow to Help Google Do up its Mind
by:
Diane Nassy
As an AdSense sponsoring web site, your goal is to have contextually relevant ads displayed whenever a traveller
comes to your site. That’s the goal, and it sounds simple enough, but sometimes it seems that Google is bent on not cooperating with you in the least.
If there are times once
your web site is displaying apparently random ads which have no connectedness to your site at all or worse, it’s displaying non-revenue Public Service Ads (PSA), then that’s a sign that you need to activity harder to help Google do up its mind.
Google uses a pretty effective set of Artificial Intelligence (AI) tools to sniff the content on your site so it can serve up the most relevant ads out of its extensive inventory. However, since no humans are involved in this process, it’s really pretty easy to lead the poor spider down the wrong path.
It’s not enough to just depend upon your site’s keywords to pull the right ads from Google; you have to pay attention to the context in which the key words are used as well or you could get several surprises.
For example, suppose that you have several text on your page that reads “I love Guns ‘N Roses”. There is a nice chance that you wish either end up with PSAs, because “Guns” is a best-known Google “stop” word that triggers PSAs, or ads from 1-800-Flowers thanks to the key word “Roses”. But if you modify your content slightly to have it see thing
like “I love the heavy metal and hard rock bands like Guns ‘N Roses”, then you should start actuation ads that match your site’s theme.
The words “heavy metal” and “hard rock” are called supporting keywords. Their job is to help define the context that the actual key word is being used in.
When the Google spiders are fed several supporting and actual key words they are better able to do the right decisions on your behalf.
The position of your key words as well plays a part in actuation the right ads. Words that are closer to the top of the page have much “weight” than those that appear farther down. Tags are as well important. H1 and H 2 tags have a higher precedence over P tags, and B tags are significant as well.
The key to deed the right ads to appear on your site is to fine-tune the supporting key words and tweak your tags until you are seeing what you want to see.
Once you reach that goal, you can see our article on Smart Route to Attract Higher Paying AdSense Ads, and Tips for Increasing
Your Google AdSense Revenues for even as better results.
Sometimes it seems that the Google spider is doing all it can to not get on
with you. The next time you have that thought, finish to consider the possibility that the Google spider is having the same thoughts just about you!
Just just about the author:
Diane provides marketing and cyberspace profit tips.
For much Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com
Circulated by Article Emporium
| |
