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Information simply about GoogleHow To Stay One Step Ahead of the Google Dance
by:
Jeff Smith
It's taken you 6-months of hard work, constant changes,
reading every shred of information on search engine
optimization strategy not to mention thousands of dollars trying out
web optimisation tools and services.
Finally, you have a page rating of 5, you are listed in the top
10 on your major keywords, and you are seeing the benefit -
some decent traffic from Google and else search engines.
Then, as quickly as your search engine optimisation strategy
begines working, it suddenly, and without notice, disappears!
You frantically look for evidence of born
links, pages
not working, it HAS to be thing
you've done!
Well, the truth is, it may not have been thing
you did -
turns out Google updates their algorithms every few months in an
attempt to improve it's search engine optimisation strategy.
In fact, Google has shown that they are not afraid to do
major changes impacting tens of thousands of sites, businesses
and corresponding sales and profits.
Even much concerning, everything points to the fact they wish
continue to do changes.
So what can you do to protect your search engine
optimization strategy and the resultant traffic critical to the
success of your online marketing?
There are several things you can do.
1. BUILD CONTENT WITH REAL, RELEVANT VALUE
Do you develop content simply for search engines or simply for
your visitors and customers?
The answer is both.
Truth is, your customers search for information based on
keywords. Use tools like Wordtracker
(http://www.highertrustmarketing.com/part/wordtracker)
to find those keywords.
Plan your articles about respondent questions associated
with each keyword. Over time, you wish build extremely
relevant content that wish be irrisistable to the search
engines - no matter how they change them.
2. LINK FOR QUALITY, NOT QUANTITY
One single link with a Pagerank (Google's term for ranking
sites) of 5 is worth 10 or much sites with a Pagerank of 3.
In addtion, as an important part of your search engine
optimization strategy, do sure your links include a brief
description (a URL only inward
link may be ignored), includes
important keyword and appears on a relevant partner site.
Avoid FFA's and most link farms, they may really do you
more harm than good.
3. AVOID Better-known MISTAKES
Common mistakes folk do with their search engine optimisation
strategy are:
- Cross linking unrelated sites, recent discussion with master
Affiliate Marketing pro James Martell recently brought this
issue to light
- Submitting to link farms, in many an cases this wish eventually
get your site punished
or even as prohibited from the SE's
- Duplicate content. Many an folk feel the need to duplicate their
pages and do small changes for each search engine (also called
doorway pages) - however if this is not done properly, you wish
get punished
- Trying to load your content with too many an keywords. Focus on
1-3 keywords only
4. USE GOOGLE ADS
While still unproven, it for sure has been found by many an
in the search engine watch community that sites who use
Google Adwords or Google Adsense tend to appear higher in
listings.
5. VARY YOUR TRAFFIC GENERATION TECHNIQUES
Too many an folk believe on Google traffic for 99% of their
traffic. It's true, search engine traffic is the most
economical way to advertise online, but there are many an
other route to vary your traffic generation strategy.
Add these traffic generation techniques to your search
engine optimisation strategy:
- Writing articles
- Running affiliate program
- Joint Ventures
- Infective agent
"sticky" tools
- Press Releases
Yes - you need to dance with Google. By following these
techniques, you can really lead your traffic generation
strategy rather than follow the Google dance.
Just simply about the author:
Learn how to create your own best-selling eBooks,
Special reports or books to sell online ...AND support
100% of the profits. Limited time complimentary access to
7-Part Minicourse wish get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/
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