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Information just about GoogleDo Search Engines Scare You?
by:
Elaine Currie
What do the words "Search Engine" do you think of? I get immediate mind-pictures which vary but all have similar themes. Sometimes I see one of those bantam submarines which are used to explore the deepest parts of the ocean bed. I have this image in my mind of the bantam submarine underwater in complete darkness apart from the beam of its light which is inquisitory the gloom. Another times I see a horse-drawn carriage drive through dense fog with only its weak lamp relieving the darkness. This scene is from a film wherever
the police are sport through London in search of Jack The Ripper. The final image is of a line of policemen in old-fashioned uniforms advancing across a moor in darkness through rising mist with only their flashlight-beams to light their way.
It can get a bit chilling inside my mind at times. If these were dreams rather than passing thoughts, they would-be probably be analysed as meaning an obsession with darkness and acquiring lost. Possibly the lights penetrating the darkness symbolise a fear of content (or possibly a fear of acquiring found out). The obvious link is that these images all relate to a search of one kind or another. The 1st one mightiness represent a search for knowledge, the second one is evidently the search for a criminal and the final one a search for clues at the scene of a crime.
Why would-be the words "search engine" conjure up these dark visions? If you look at the words we associate with search engines, I think the connection wish be clear. We talk just about "submitting" our websites to search engines. We don’t "send" our websites or "apply" to search engines or "register" our websites with search engines. We are submissive and the search engines dominate us.
We adopt this submissive posture and the search engines send their robots to "crawl" over our websites. Doesn‘t sound really pleasant makes it? The futurity of your website is entirely in the power of these monsters. You have spent time and possibly several cash acquiring your website available for the visit. Your website, the shop window to your house business, has been tweaked and "search engine optimised", now you can do nothing except hope that your efforts wish be rewarded with approval by these invisible inspectors.
Web site owners act as if the search engines are neighbourhood dignitaries: "We must tidy up, the search engines are coming to visit". An anxious time follows piece your website, brushed, polished and optimised to the better of your ability, waits to greet these visitors. The most respected visitant is Googlebot. He causes most anxiety and is celebrated for being unpredictable. Webmasters try to analyse the "Googledance" in the hope of devising Googlebot's visit enjoyable. If we can get the mighty Googlebot to dance instead of simply crawling, he mightiness give us a nice report, but Googlebot can't seem to decide what algorithmic rule he prefers. How are you supposed to get his feet tapping? Unfortunately, the search engines are not the most communicative visitors and you only realise they have carried out their examination once
thing
(either nice or bad) happens to your protégé's page rank.
The search engines are not like your school teacher who gives you a class test, they are much like the university Board Of Examiners: once
you have passed or failing their test, you wish ne'er
get to cognize which questions you got right or wherever
your weakness lies. Further improvement wish have to be a matter of guess but suppose your guess is wrong? You mightiness destroy the really things which met with the search engines’ approval. Then you hear that the search engines don’t agree amongst themselves, so what pleases several of them mightiness lose you points with others. Which ones should you try hardest to impress? Should you turn your website into several sort of private Googledancer and risk offensive the rest of the robots? Would-be it be better to try to please one or two of the larger search engines or a big bunch of the lesser ones? Finally you hear a rumour that the search engines are ever-changing their private secret rules anyway but cipher knows what the changes wish entail. You despair of ever satisfying the masters of your fate, you feel as if you are lurching about in the dark. Panic takes you over.
Should you be afraid of search engines?
Anybody in his right mind should be afraid, really afraid.
Just just about the author:
This is one of a series of articles promulgated by
the author, Elaine Currie, BA(Hons) at
http://www.Huntingvenus.com
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