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Information just about Google3 Deadly Search Engine Marketing Sins
by:
John Gergye
Copyright 2004 John Gergye
My inbox this week provided glaring examples of three all too common cub search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with
===> Inadequate Keyword Research
Hey! If you’re going to spend hours developing a web site, isn’t it smart to invest several time to insure you’re focusing on the most traffic laden keywords?
Especially once
typically the plural form of a keyword phrase generates way more traffic than the singular form. For example "dog dishes" rather than "dog dish".
Yet just this week I was asked to look at a site that had focused on the singular form. Obviously the owner hadn’t daunted to do any excavation to do sure that was their better keyword move.
Look, you’ll ne'er
cognize for sure unless you research it. Besides, you can access Wordtracker, the tool of select for what? a miserable $7 a day.
Even better here’s a quick and dirty way to get the most out of that day.
Search for your target keyword in Google.
Visit the top ranking sites. Use the "View Source" feature of Computer network Adventurer to check out the keyword meta tag of each site. You're looking for a site listing lots of keywords there. Do this with each of the top listings or until you find one stuffed to the gills with keywords. Ah-ha! There’s your starting point for your list of likely keyword phrases.
Repeat with a couple of another sites and you’ll shortly have a long list of candidates to check out in Wordtracker.
Enhance your list further exploitation this tool:
http://www.promoteindia.com/keywordtool-beta.htm.
It wish give you more keyword ideas from Google and Overture.
Now you’re available for Wordtracker.
Once you’ve compiled your Wordtracker results, you could just sort by KEI and then by searches per day.
That gives you the strongest keywords with the most searches. (And yes, I realize KEI assumes all search engine listings are of equal value. But I did say this was "quick and dirty" didn't I? However if you want another approach that improves on KEI there’s a program accessible at http://www.seo-works.com/seo-resources/keyword-effectiveness-rank.html)
Anyway, once you're sorted your keywords in several way to highlight the most profitable, just take the top 25 on the list and create content for those first. No, not every one wish be a natural born traffic magnet. But enough of them wish be to get the ball rolling.
Repeat with the next 25. Don’t finish until you have at least 100 pages of hot content.
Remember, two or three word keyword phrases are normally your better bets. And I actually like keyword phrases that are actually several keyword phrases in one. For example "irish setter dog dishes" gives "irish setter", "irish setter dog", "dog", "dog dishes", "setter dog dishes".
===> Site Bloat
Twice this week I was asked to look at sites that would-be have let me see War and Peace piece waiting for them to come up. And no visitant is going to have a copy of that handy.
To avoid losing any precious visitors lose the immense graphics. One of the sites had a graphic 501K in size! No wonder it took nearly two minutes to load up on a 56K modem.
Then too lose the Flash - unless you have a really nice reason for exploitation it. Even as then lose the Flash.
If you’re inquisitive how your site's transfer
time measures up test it here: http://www.netmechanic.com/toolbox/html-code.htm
It won’t cost thing
to find out. But a slow loading site can cost you plenty. Because as the Net Mechanics follow up reports says, it's a nice idea to support your page load times under just about 12 seconds on a 28.8 modem. Otherwise your visitors wish be wearing out the back button trying to escape.
===> Too Few Links
Did you cognize links can account for up to 80% of your success with Google? Yet person else complained to me just about how more activity it took to get them.
Well doh! Ever think that possibly that’s why (in part) Google assigns so more value to links? Because you can’t quite as easily game links as you can on page content? Meaning you actually have to activity to get links. Some
by having link worthy content and by actively seeking them out on a regular basis.
It’s a given that most niches require you have a healthy collection of links to be competitive. Yet if you’re lucky enough to be in a niche that doesn’t, but you do, then you can easily dominate those rankings.
Anyway in a shell
you can easily avoid these three search engine sins. Do your keyword homework. Support your pages on a strict diet. And don't forget link up with as galore another quality sites as you can.
Do all that and you’re well on your way to search engine success. Ignore this proposal
and you’re, well you know, your Google goose is probably cooked. Departure you constantly
stuck in Google purgatory.
Just just about the author:
John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here:
http://www.traffic-test-tube.com/j/tfg35cl.shtml
Or test your search engine IQ by taking his seo quiz
http://www.traffic-test-tube.com/search-engine-quiz.shtml
and get the free special report "Coming Out On Top".
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