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GamblingDo Not Ever Link To A Site Without Doing This First!
by:
John Krycek
Links are a crucial part of attaining high search rankings, but you must be really careful simply about to whom you link. I'm going to help you develop a simple link strategy for your website that wish help you decide which sites to link to so you're fashioning your way up the search engine rankings and not accidentally hurling yourself backwards.
So the natural questions are:
Should I link to everyone I can find?
Should I allow everyone to link to me?
Should I get one of those "link to 2,000 site for $10" things?
The answer to all of the above is NO!
Develop A Link Strategy
We're going to do an easy-to-digest version of what a search engine optimizer would-be do if you were to hire one. There are many a reasons for having your site professionally optimized which would-be take up articles in themselves. This is one of the attack strategies for deciding optimum, quality links for your site.
Step 1 Wherever
are your competitors linked?
Don't at random find random sites that you like and link to them. A little bit of research goes a long way. Start with your competitors. Type the keywords for your site into a search engine. You have them, right? This is the list of key word phrases that you want to score the number one position once
being types them in a search. Who appears in the top 10 positions? They're your direct competition that is doing thing
right or they wouldn't be coming up first. So let's look underneath and see how they got it to activity and save you a year of work!
Go back to your search engine and type "link:www.competitorsite.com". Up wish pop a long list of sites that have a direct link to your competitor. Do this for your top 10 competitors. Do you see any trends in those results? Do you see any similar sites, or maybe directory listings? Take several notes. A computer program or a few sheets of loose-leaf paper is helpful and analyze what you've uncovered. You should have a nice solid list of links that are serving your competitors rating high!
Step 2 Search for similar themed sites.
Look at your keyword list again. Do these words appear more so on any of the pages you have listed so far? Narrow down your list to sites that have at least the same theme or related content to yours. Even as your competition wish have quite a few odd links.
If there are 300 links to a site that sells pumpkins, it's natural to have a car dealer or an airline in there too. Chances are they were so pleased with their pumpkin purchase that they additional the site to their own web page. You can disregard these right away.
Take your list and look at the potential link site for similarities to your topic. If in the pumpkin market your competition links to a site that tells all simply about how to cook pumpkin seeds, see if you can find different sites that tell how to do pumpkin pie, do jack-o-lanterns AND cook pumpkin seeds. Do a list of these sites as possibly
better ones.
Step 3 Look at the Google Page Rank
You can find a page's page rating by looking at your Google tool bar if you have it installed or by going to a site like http://www.top25web.com/pagerank.php.
The actual importance of Google Page Rating to Google searches in particular seems to depend on whom you talk with. It shouldn't be the do or break, but it can help to choose between several similar sites if your unsure of which one to go with.
Page Rating is more of a relative scale of the number and quality of links to a site. The higher the rank, the higher the number. The lower, the worse. It's not unhearable
of for a link from a site with a Page Rating of 6 or 7 to boost up a low score by a couple numbers. This seems to, at least in Google's case, get a site indexed more faster. And the quicker
you're indexed, the quicker
you can start climbing.
Step 4 How many a sites link to your selections so far and how nice are they?
The more links a site has inform
to it, the more important it appears to be to the search engines. Say your looking at institution ABC to put a link on their site to you. Let's 1st see how many a sites link to institution ABC. (Just as you looked at your competition). We cognize search engines place more weight on sites connected to you that have similar content. Now the big search databases seem to cognize what kind of content is on those linking pages.
Using the pumpkin model, if your potential target is teaming with 100 incoming links from gambling, girls, horses, moons, leprechauns and horoscopes then throw it in the trash pile fast, even as if it has a Page Rating of 8 (very rare).
Find that site that has 10 links good, quality links to it. From a pumpkin farmer, a vegetable direction blog, Day and Thanksgiving festivities, how the 1st settlers used the pumpkin to build houses, etc and has a Page Rating of 5. This is the better choice. Quality, related themes and content to your site and keywords outweighs quantity of random, useless links.
Step 5 Your final list
Don't think you can do this in an hour, or a day! It's quite a bit of activity simply to find good, potential targets. Here's a bonus… once
you have your finished your 1st wave a link possibilities, here's great way to give it a solid foundation.
Find several relevant directories to list with. Directories of a given theme wish have many, many a similar links inform
to it. Directories are commonly considered to have Authority. (It's not uncommon to have to pay a fee for the nice ones anyway.) Try to find a directory of pumpkin farms and pumpkin recipes to build your different links upon.
Another bonus. Avoid this mistake at all costs! Do NOT link to Link Farms or Free for all sites or any sites that wish give you 1000 links for $10. These are not directories, but collections of all unrelated links that exist alone to try to boost search engines rankings. Search engines ban many a of these sites. The consequences of being listed with a illegal
site could ban you, and then you're doomed. The only way to succeed is to build your links honestly and strategically with a plan and method.
Note: Search engines give more weight to one-way links rather than reciprocal links. i.e. links that link to your site without asking for one in return. The easiest way to get these is to buy them. This plan wish activity on all the several kinds of links you can get.
So now you have several potential sites to link to. In the next article discover how to phrase your link for maximum effectiveness. The sites to link with is only the 1st half… the quality of the words you use that do up the link's content called anchor text are simply as crucial! Hint: mistreatment the same link in every web site is a really bad idea. See you soon!
About the Author: John Krycek is the owner and creative director of theMouseworks.ca. See more articles on the insights and private secrets of web design and development and search engine marketing in easy, non-technical, up front English!
Source: www.isnare.com
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