|
All Just simply about FashionAre you happy with your artisan and salon?
by:
Perriann Rodriguez
Insights from top Australian salon owner and artisan
By Perriann Rodriguez
How many an times in your life do you think you wish go to a salon to get your hair cut or styled? Let's see, if you start once
you're simply about 2 years old and go 6 times a year until you're simply about 70 years old, that turns out to be over 400 visits. Even as more impressive is the figure of money (over $12,000 USD for average $30 visits) you wish end up defrayment in your period to cut, style and care for your hair. This doesn't even as include special hair care products or additional services such as coloring, perms, treatments, etc.
With these statistics, it is safe to say that our hair is an important part of our lives. Finding the right hair stylist and salon is crucial to the end results of any hair style or process. Emiliano Vitale, Creative Director for E Salon in Wahroonga Australia, says, "All clients look to us for direction. It is up to us to listen carefully, understand our clients of necessity
and desires and then to translate this into a style which is specifically designed and tailored to their life-style and personal needs." We have invited Emiliano to visit with us and answer a few questions simply about salons, hairdressers and hair styles. Below are his perceptive
answers:
Question: Men and women spend thousands of dollars every year going to salons and caring for their hair. Yet most folk report that they are less than satisfied with the results. Once
you see several of the salon reviews out there you wish find folk that like the look of their cut/color/perm but are really unhappy with the service. Several describe salons with arrogant, rude or inconsiderate hairdressers and staff. Why is E Salon several in this respect? How do you address complaints from clients ?
Emiliano: 1st of all, hairdressers are a reflection of their leader. You don't have rude or self-important
team members--you have rude and self-important
owners. Hairdressers globally, actually Humanity globally wakes up every morning and wants to give their best. Then they get to activity and are rude only because they are not appreciated or lack self worth. It is the duty of every leader to dedicate themselves to their team and to inspire their team to join forces in a spirit of harmony.
The only reason we are flourishing is because I dedicate myself to my team. I ready-made a promise a long time ago that once
one of my team members leave, they wish leave a better human being and a better hairdresser. It is easy to blame our team members for production
mistakes and for not being nice enough. But I can assure that if we ALL, including OWNERS, completed that the person looking back at us in the mirror was responsible for the state of our life, then this industry, let alone this world, would-be be a greater place.
I train my folk to see themselves as truly great human beings, and by doing this they wish see greatness in everyone else. I promise to give them an extraordinary life and that is what my intention is. My team members are the most pleasant and remarkable folk I know.
At E Salon we treat the Human Being, not the hair. We encourage and welcome any feedback. Complaints are an possibleness
to show the earth what kind of human being you are. Many an hairdressers take a complaint like a personal attack on them. As a leader it is our responsibility to train our folk properly and nurture them and their spirit.
I am sorry; there are no rude and self-important
hairdressers---just incapable leaders. Always see the human being and give your better in evey moment in every situation. What you give is what you get---it is that simple.
Question: Once
you 1st meet with a client that wants a new hair style, what is your mode of operation?
Emiliano: The 1st thing I do is ask many an questions, such as 'Why do you want to change your look? What don't you like simply about your hair?' I try to find out as more history as possible, including thing
he/she has every been unhappy and happy with. Next I like to feel the hair to determine its thickness and texture. Then I look for any unco
growth patterns. Finally, and most important, I look at face shape, bone structure and the clients overall style. I focus in on suitableness and I try to enhance the strengths they may have, i.e. eyes, lips cheekbones, etc. Sample photos of hair styles the clients like are likewise really helpful in holding me cognize what my clients like.
Question: As a salon owner, how important is it to support abreast of current hair and fashion trends?
Emiliano: It is imperative that we stay abreast of what is happening in the earth of hairdressing. Although it is more important to cognize who you are in relation to fashion. In today's earth every fashion designer and artisan is doing his or her own thing. We must find what we identify with in terms of fashion, and with that initial inspiration, do that evolve into thing
that is unambiguously
ours.
It is so important to be a leader not a follower and to be true to yourself. In the state of truth you wish be able to tap into a universal source of what is fashion anyway. That is a strictly
surreal experience once
you move up with an innovational idea, and realize that others have had the same idea, really cool.
Question: A lot of hairdressers aim to please and give their clients the hair cut that they want. For example---a client brings in a icon of a hair style he/she actually likes and wants to get the same look. Do you ever tell a client that ---NO that hair style or color wish not activity for you?
Emiliano: Absolutely! If I feel a hair style doesn't suit a client, I wish not hesitate to let him/her cognize how I feel. That is why my clients pay me $110 a cut. Having same
that, I must likewise contradict myself by saying, hair is simply about the person wearing it, not the hairdresser.
By knowing who you are and basic cognitive process
in yourself, you attract clients who like what you do. Thus
you wish really seldom
have client in your chair that doesn't like what you do.
Question: What salon products do you use and how importat are they to creating possible hair styles?
Emiliano: We use L'Oreal styling products. My favorites are; Gloss Wax, Liss Control and Pure Gloss Spray in the Techni.art range, Smoothing Body fluid in the Texturline range by Artic (L'Oreal) and Kiwi Blow body fluid in the Kiwi range.
Without products, I don't believe we would-be actually be able to produce the results we are looking for.
Question: It's one thing to move out of the salon looking fabulous. It's quite another creating the look on your own at home. Do you offer styling proposal
and training for your clients?
Emiliano: I offer the correct proposal
on which products to use and how to use them to bring house the bacon results.
Question: What can we expect for hair style trends for the Fall 2004? What wish be the popular colors, lengths, styles?
Emiliano: From me, you can expect short crowns with longer lengths, creating seamless layers and transition from short to long. I am still working with spatiality
and disconnected lengths. Fringes are still really hot. I love thing
Rock Chic looking. I try to do my models and clients look like Rock stars.
Colors are more a technique thing rather than actual colors, although I am working a lot with mahogany and nut browns. Highlights are bolder yet they are peeping through the hair, not on the top of the hair. I have been working with this technique for a couple of years, simply variable the placement of color. At this really moment we are working with major contrast in color.
Question: Wherever
do hair style trends start anyway?
Emiliano: I believe hair trends do not start, they evolve. They are emphatically started by the artisan rather than the client. For example, let's look at the past season. Hair trends have a really sixties and eighties influence. Now that emphatically didn't start recently, although it evolved from that period and was altered to today.
I wish try to start my own trends. At the moment I am working with my GARAGE Collection in the salon and my L'Oreal tour. The collection features extremely short crowns, variable lengths, with spatiality
and disconnection. Trends are glorious
by something. They can be glorious
by a movie, a song, a painting---with inspiration thing
goes. You must trust your instincts. Fashion is what you LOVE. LOVE IS FASHION
Question: On a worldwide scale, do you see a trend of how new hair style fashions evolve?
Emiliano: In person
the recreation
industry inspires me. I feel Hollywood has a major influence on setting trends. European hairdressers, especially the English are great translators of this. To take the mantle as trend setter, you emphatically need to earn it.
I cognize many an hairdressers look to fashion and the designer's new collections for inspiration. You cognize that thing
goes, and it is ordinarily started by several kid on a street corner who has cut their own hair, and it has caught the eye of several top stylist, designer or even as director.
Fashion is what you do it and who you are in context to that fashion.
Question: What are several of the current hair concerns that your clients are experiencing and what sort of treatments do you offer?
Emiliano: In Australia, hair is really nice at the moment as we are in winter. If anything, the hair is a little dehydrated. We offer the complete range of Power Dose treatments from L'Oreal. They are quick and easy treatments and do such an immediate change in the hair. My favorite here is the Shine Blonde treatment that is a toner as well as a treatment. Results are awesome!
Question: Do you have hard and fast hair care proposal
that applies to everyone?
Emiliano: Use really little conditioner. Apply it 1st to mid-lengths and the ends, then comb it through the rest of the hair. Once
applying mousse, apply it slowly and with a comb, little by little. Always stop with a gloss spray for shine.
Question: There is a study that says one in two women color their hair. A lot of women do it themselves. What type of color products do you use and why would-be you recomment that women go to E Salon for color processing?
Emiliano: We only use L'Oreal Professional products. We recommend that clients move to us for color because we are trained professionals. COLOR TO HAIR ACTS LIKE PAINT TO A SKETCH, IT GIVES IT LIFE! The reason I feel that one in two women color their hair at house is our own fault. We need to spend more money on training our folk and take responsibility ourselves. We tend to blame the companies for production
and commercialism hair color products in the supermarkets. If we were doing our jobs correctly, the companies wouldn't need to sell in pharmacies and supermarkets.
Question: Finally, what are your recommendations for causal agency seeking a new artisan or salon?
Emiliano: Go in for a blow dry and take notice of all the activity going on about you. Look for causal agency who puts love into his or her work. The are a rare breed and once
you find them, love them. You wish notice they stroke the hair, like you would-be pat a cat. They put their heart and soul into their activity and they look at what they are doing and the way the hair falls. The better hairdressers wish ask simply about you, not talk simply about themselves. Always pick the stylist in a salon with the worst haircut. The better hairdressers cut everyone elses' hair.
I tend to get a lot of clients by folk asking my clients on the street who cuts their hair. Don't be afraid to ask lots of questions and bring in pictures. Once
you find a happy and content team of hairdressers, you are sure your money is going to causal agency who is production
a difference in the lives of their clients.
Thank you Emiliano for your thoughts and insights on hair styles and salons!
Emiliano: Final words: Be brilliant and accept yourself for the glorious human being you are, for the SIMPLE reason that you ARE. GOD BLESS ! Emiliano
E Salon, E for Effort, Enthusiasm and Excellence in Hair
Emiliano Vitale operates E Salon on
with his father, Prophet
Vitale - Managing Director, and his full cousin Valerio Domenici - Salon Director.
E Salon 1st opened in Double Bay in 1994. The second E Salon opened in Wahroonga in 2000 the Double Bay closed in 2001 as it integrated with Wahroonga so that Emiliano could focus more on education, shows, seminars and travel - Gregorian calendar month
2001 to Dec 2001 Emiliano traveled through Europe, UK, USA looking at latest fashions to bring back to E Salon. Now Emiliano travels every year to support up to date with what is happening about the world.
Emiliano's father, Prophet
has been a great source of inspiration for his career as a hairdresser. Prophet
with success
ran his own salon, Samuel's Hairdressing, in Hornsby for 28 years before connexion
forces with his son and kinsman
at E Salon at Wahroonga.
Emiliano has been shrunk by L'Oreal to educate in seminars on haircutting, success, goal setting and the importance of DREAMING, Basic cognitive process
and ACHIEVING. He adds, "My main objectives for my seminars are to inspire hairdressers to GIVE more and to help them learn the tools that wish do them truly successful." Emiliano was likewise elect as Style and Shoot 2004 Ambassador and is the National Judge. Style and shoot has 1000 entrants from across Australia. He wish choice 20 State finalists, then 1 ultimate winner.
E Salon was voted in top 10 salons by Sydney's Highroller magazine and has received significant press coverage in international and national magazines. For additional information simply about Emiliano or E Salon, see their website settled at: http://www.esalon.com.au.
Just simply about the author:
Just simply about the author:
Perriann Rodriguez is the founder of http:// www.hairresources.com,an international online resource for hair styles and beauty salons. She has publicized
over 100 articles in various trade publications and is listed in the Who's Who of Executives and Professionals and the US Register of American Writers. For additional information, see http://www.hairresources.com
Circulated by Article Emporium
| |
