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Ezine Information15 Route to Promote eLearning Programs
by:
Catherine Franz
Pre-note: In this article, teleclass is an example used to
illustrate one type of eLearning market. The tips activity the
same for different eLearning programs, including, but not
limited to, teleseminars and ecourses.
In the mid-1990s, the teleclass format began and was named,
distance learning. During these early years, learning
institutions, particularly universities, were chief users of
this format. In the main due to the large instrumentation
investment
needed at that time. Now, due to technology changes and
cost reduction, folk can give and attend ePrograms without
leaving their chair or commerce their 1st child. No
parking challenges, automobile expenses, or travel time required.
Another benefit to learning by phone is that your listening
skills wish reach new heights quickly.
In 2003, technology allowed a single conference line to
expand from 30 to 150 participants per line. Cheap
conference lines were antecedently
only accessible in certain
states, Everglade state and Nevada. Now different states, like New
York, are jumping in on this bandwagon with cheap
rates.
Currently, a 24/7 conference line, is accessible to rent
around $600 a year. An alternative is to rent the line by
the hour. This can range between $10 to $20 per hour
depending on the service features desired. You can as well
share a line with one or two others to reduce your cost. I
recommend finding line-share partners who are in different time
zones, it does sharing easier.
Zero-cost conference lines at accessible at
http://www.mrconference.com and by different vendors. Most of
these services have flaws that range from automatic
disconnect if no voice is detected every 8 to 10 minutes, to
being blocked from entering the call because of overstressed
lines. I recommend the leader dialing in 5 to 10 minutes
early to secure the line, however, this doesn't mean that
all participants may not experience over trafficked busy
signals.
Actually, teleprograms wish not take the place of "being
there" for all people. The skills and experience of the
teleclass leader or host can as well do or break the learning
experience. There are simply as many a teleclass leader styles
as people. If you have ne'er
fully fledged a teleclass, I
recommend attending four or five before deciding if the
format is or isn't for you.
15 Tips To Help Promote Your eLearning Programs
1. If you produce your own eNewsletter, electronic
newsletter, or eZine, electronic magazine, or written
newsletter, add an eLearning announcement section.
2. Contact different account editors and ask to have your
program declared
in their issue. You can swap ad space,
your ad for their ad, exchange ad space for participation,
offer a commission option, purchase the ad, or pay per
click-through. I don't recommend paying for click-throughs
unless fantabulous chase systems are in place. In order to
attract, do sure their target market and yours match.
3. You can as well use pay-per-click through search engines
like Google’s AdWord program. If you go this route, I
suggest you purchase an ad analyzer code (about $100) or
a service (average $19.95/month) to maximize time and reduce
mistakes.
4. Place notices all over your web site -- especially your
main page -- simply about the program. Remember: posting
announcement notices is really passive marketing. You
will still need to pull visitors to the site.
5. Write and distribute Cyberspace articles on the same
subject. Unable to write, hire a ghostwriter. Allow four
to twelve weeks for this process to begin actuation visitors
to your website. The number of articles distributed wish
proportionally be your return. My low end activity has
been: 1 article = 10 visitors or much = 8 new eNewsletter
subscribers = 1 sale. High end: 1 article = 350 new
visitors = 125 new subscribers = 10 sales. This is now one
of the top five Cyberspace promotion building attractions.
6. Since ePrograms don't require folk to be physically
present, group action
is now open internationally. Thus, you
will want to distribute information simply about your eLearning
opportunity globally. Find places in different English-speaking
countries like the United Kingdom, Canada, Australia, and
New Zealand. If you speak a foreign language, you can even as
offer the same program in that language. Spanish speaking
ePrograms are in high demand.
7. Mention your eProgram on different ePrograms you attend.
You can slip it in with a question or once
presenting your
personal information to the class.
8. Add a promotional paragraph simply about the program to all your
outgoing e-mails, called signatures in Outlook. Choose Html
design in your code and add a image of the leader/host
along with a link to wherever
being can register or find out
additional information.
9. Join market-rich discussion lists, billboards, or chat
rooms. If direct solicitation isn't permitted, sell gently
through your name or indirect questions.
10. Write a press release for each eProgram. Become a
member of PR Web http://www.prweb.com/. Membership is
fr*e*e. This number one website attracts a really high
percentage of media personnel.
11. Accumulate a list of all the local newspapers that offer
fr*e*e community event announcements. Inquire into their
deadline and submission requirements. You wish as well want to
ask how can may confirm receipt of your information. They
don't advisedly leave information out, however, they
move at a fast pace and things do get lost in the shuffle.
Special note: Most community list ads are for fr*e* events.
Use a three-ring binder to record the advertising
information. You can as well save the information in your e-
mail software, like Outlook, and your Cyberspace browser
software, in a separate "Community newspaper" section.
However, if the hard driving crashes, do sure the
information safe. Due to the value of this information and
the figure of time you spent accumulating it, you still may
want to support updated printouts simply in case. Even as a backup
diskette in the binder. Having a paper version as well helps
when the computer is off or you need to transport the
information. This is as well a great item to delegate to a
virtual assistant.
12. Add your announcement to your telephone responsive
script. Change it whenever you are offering a new eProgram.
Give manual as to how to register -- and it’s
important to do this as easy as possible for them. Don't
forget several marketing tidbits of "what’s in it for them
(WIIFM)" to register and do it now.
13. Use fr*e*e ePrograms or offers to provide a taste and
attract participants to register for longer paid programs.
Offers can include: ebooks, ecourses, special reports, or
even a professional white papers. Offering a transcription
of the program or an audio copy is another great offer.
14. List your class in teleclass directories. Several
directories require that you attend their particular
teleclass-leading course. A big downfall in time and
expense in the short-run, however, nice investment for the
long term. Here are a few directories to get you started:
http://www.seminarannouncer.com
http://www.teleclass4u.com
http://www.teleclasslive.com
http://www.teleclass.com
http://www.thefeelgoodplace.com/freetele.htm
http://www.Yahoogroups.com -- over 30 places to post your
eProgram listing.
15. If you give speaking engagements or even as once
you
participate in different events, seminars, workshops, give out
flyers on your eProgram. Works well in networking groups
too. Take the flyers to the libraries, senior and civic
centers.
FYI, names of ePrograms can seem confusing at times,
however, there is a standard for what to expect depending on
the name. A teleseminar commonly has really little interaction
between leader and attendees. It is set up to instruct and
participants to alone listen. Sometimes a brief Q&A period
is spaced in-between subtopic changes.
On the different hand, a teleclass provides much time for
participant to participant or participant to leader
interaction. It has a higher quantitative relation
of free forming. A
teleclass format copies much of the workshop atmosphere. A
teleprogram, is a teleclass delivered over a period of time,
like a class at a learning institution. The term eProgram
is a compilation, or summary
term, of all electronically
delivered learning programs.
Just simply about the author:
Catherine Franz, a Business Coach, specialized in writing,
marketing and product development. Newsletters and
additional articles: http://www.abundancecenter.com
blog: http://abundance.blogs.com
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