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Email Marketing InformationDo I Need an RSS Feed?
by:
S. Housley
RSS has been about for much than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a brief and standardized way.
Benefits for Publishers
1.) Avoid Spam Filters
Statisticians estimate that 70% of the email transferred each day is spam (unsolicited email). With that statistic, even as opt-in users risk losing valuable messages in the sink of spam. RSS feeds effectively nullify spam as an issue. Requesting feeds allow users to maintain complete control over the content they view. Users can easily opt-in and out of feeds that provide content of interest or importance.
2.) Enlarged Reach
RSS allows publishers to reach a number of new and some markets that typically are less jammed with competition. Many an small businesses are often slow to adopt or discover new technologies, giving businesses that lead the way a competitive advantage.
3.) Content Syndication
Syndication of feeds increases exposure.
4.) Repeat Visitors
RSS is all just about repeat visitors. Users who have antecedently
visited a site often have a stronger connection to the site and are much likely to purchase or trust the information on the site.
5.) Free web traffic
As the net
has evolved, many an webmasters have found that what was once free traffic must now be paid for in order to sustain decent visitant statistics. RSS is in a unique position to bring free traffic because they are content-driven, and if they include exciting or valuable information, wish pique the curiosity of web-surfers and stimulate them to visit a particular site.
6.) Less Effort
Newsletters and E-zines undeniably bring visitors, but the effort involved in creating, distributing and maintaining a news report can be a burden. Maintaining the list, ensuring the list is clean, growing the subscriber base, change
and removing bad e-mail addresses, all take time. RSS feeds are not burdened with those issues. There are easy-to-use RSS feed production tools that require little effort, allowing publishers to recycle content, often just cutting and pasting into RSS feed production software.
FeedForAll RSS feed production - http://www.feedforall.com
Consider supplementing existing communication venues with RSS. Place the contents of newsletters into feeds and measure the results. You strength
be astonished at the adscititious traffic.
Examples of various feeds with some intended purposes -
RSS feed - http://www.rss-specifications.com/blog-feed.xml
Establishing expertness in a specific field.
Business Feed - http://www.notepage.net/blog-feed.xml
Contains product and industry information.
Marketing Feed - http://www.softwaremarketingresource.com/blog-feed.xml
Builds relationships, endorses products in industry sector.
RSS has potential to help companies develop strong relationships with consumers and creating brand loyalty with customers. Spell the earth wish not end tomorrow, nor wish business move to a screeching halt if you don't use an RSS feed, there are a number of reasons online businesses should consider victimisation RSS feeds.
Just just about the author:
About the Author:
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.netand FeedForAll http://www.feedforall.com.
Circulated by Article Emporium
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