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Email Marketing InformationCOMPUTER COURTESY
by:
Thea Westra
The tips that follow should help you to write e-mail that wish be well received every time
Pay attention to punctuation, spelling, synchronic linguistics and capitals. It shows that you value us and that you’ve thought just about what you’ve written rather than an off-the-cuff rush message in the heat of the moment.
Your subject line should be descriptive, especially once
we get so many an emails or if we like to save the emails in a file. It’d be great a practice to start the subject with “Recipient or group name” then a hyphen, your subject (specific and changed for each email), another hyphen and then the date.
E.g. Thea–Email tips attached–15Oct05 Do the subject crystal clear.
Use short paragraphs and leave lines between them. This does for much easy and quick reading once
you experience a lot of email work on a regular basis.
Tidy up all those ">" characters once
replying or forwarding. I use a handy tool for this http://www.dsoft.com.tr/stripmail/ I’ve downloaded it and I support it on my desktop.
Check the source of any "news" or "chain" mailings before passing on. Here is a nice resource for that: http://www.sophos.com/virusinfo/hoaxes/
Avoid causing unsolicited, large attachments. That 3MB motion picture file may be the funniest thing you've seen for a long time, but don't mechanically
send it to everyone to know. Ask them 1st if they want to obtain it. A great tool for large file causing is http://www.yousendit.com/
Ensure that your PC is protected against viruses. Your virus scanner strength
not protect against Spyware and Adware. Nice quality free tools are: ~ http://free.grisoft.com/doc/2/lng/us/tpl/v5 ~ http://www.lavasoftusa.com/software/adaware/ ~ http://smb.sygate.com/products/spf_standard.htm ~ Remember to set your email service to scan viruses for emails coming in and out.
Use lower case font. Once
in all capitals, it is harder to see and may be perceived as aggressive.
Thou shalt not spam!
Go to http://www.acma.gov.au/ACMAINTER.65690:STANDARD:298294164:pc=PC_1965
Or click here for same http://yatuc.com/a0 Another handy tool http://yatuc.com/index.php?lang=en
Re-read your message before sending. See it from the perspective of the recipient.
Consider 1st if your message of necessity
the “Reply To All” treatment, or if it is comfortable to just “Reply To Sender” only. Always ask permission if wanting to pass another's contact details forward. If you need to support another’s email details hidden once
you “Cc:” then place their email address in the “Bcc:” text box.
Limit your “non-group related topic” emails to e.g. one per week, once
victimisation the group email option.
Keep emails short i.e. to a single screen page. Once
it’s a much complex
issue to discuss, why not use the telephone and speak? In emails to busy people, tell recipients if/when you do/don’t want a reply.
Be evocative of once
you use the ‘priority’ or the ‘request receipt’ options (these are under ‘Tools’ and ‘Message’ once
you have email open & available to send). Less use has greater impact once
you need it.
Is it clean who’s the sender? Use an email name that has contact details and change the “From:” option for your emails. As an email name I use http://www.addbranding.com/ or you can go to your task bar Tools, Options, Signatures. To change what shows in the “From:” box, go to Tools, Accounts, Properties and change “Your Name:” in User Information. It won’t impact account settings, it’s safe to do.
EMAIL HUMOUR Strictly
for your entertainment: http://www.pmaco.com/humor/Tomatoe_Cart.html
Just just about the author:
©2005 Theia Westra is an international life coach who resides in Perth, Australia. She is editor and publisher of a free, monthly news report which you can obtain by going to her website http://www.forwardsteps.comauShe likewise publishes a journal
called Triggers http://forwardsteps.blogspot.com
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