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Email Marketing InformationAre opt-in email lists still valuable in this SPAM age?
by:
Lois S.
One of the things that the introduction of blogs has done is to cause an exodus of sorts from email newsletters or ezines to online publishers just business the information on their blogs.
It is not too difficult to realize why online publishers embraced blogs so quickly and enthusiastically. Really the SPAM monster appeared to be slowly compressing the life out of their online business. To meet the SPAM challenge most ISPs have set up SPAM filters that are so powerful that they quite often filter out mail that has been requested, especially mail of the massive opt-in kind. This has meant an increasing number of bounces and undeliverable mail.
With the arrival of blogs there was an easy way out of all this anxiety. Ezines could easily be denote
on blogs and no ISP SPAM filter would-be touch it. And what is more the email aspect of feedback was not lost because readers could easily post a comment at the blog. The brobdingnagian advantage over email here was that one could see another readers comment and quickly keep or disagree with it. Blogs have really revolutionized business the way no different tool has in the history of mankind.
So have blogs ready-made email newsletters and opt-in email lists obsolete? The answer is a firm “NO”. Nothing would-be be further from the truth. Even as once
an online publisher delivers their weekly or daily content at a blog, what is the better way of sustaining and growing traffic to the blog?
Actually even as with a website, there is no different more effective way of sustaining high traffic than by gather email addresses. This is done by offering and email account or an email course of sorts. This builds up a valuable opt-in email list that you can use once more and once more to direct traffic to your site. You can even as sell them something. As cyberspace marketing experts often point out, the money is in the list.
This is the reason why experts proposal
affiliates to set up their own sites or blogs to play a key role in their efforts to market their affiliate site. This is just because it is a brobdingnagian waste to drive so more traffic to your affiliate site and end up having only a diminutive fraction language up for your affiliate program. By drive traffic through your own site, you have an possibility to harvest emails and build up a huge, valuable targeted opt-in email list that you can still market the really same affiliate program to, later. In fact research has clearly shown that most folk buy only after some continual encounters of the same product or service.
Even with the introduction of the extremely useful blogging tool and the change of business models by many a online publishers, opt-in email lists still remain the most valuable online marketing tool.
Just about the author:
Just about the author: Lois S. is a Technical Executive Writer for Website Source, Inc. http://www.websitesource.com. Her established writing skills coupled with experience in the website hosting industry have provided cyberspace professionals with marketing, product and service ideas for many a years.
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