|
Email Marketing InformationAlert marketing - Get Google search results by e-mail
by:
Jakob Jelling
By Jakob Jelling
http://www.sitetube.com
Sometimes our jobs as marketers means we need to look on the far side
the obvious. Google, for example, offers their Google Alerts service. At 1st glance, this may seem most useful to companies who want to track certain searches inside
their industry, or to hobbyists who want to stay on top of changes in their topics of interest.
But Cyberspace marketers can as well use Google Alerts to help support track of what's going on about the net, and even as to support tabs on their direct competition for that matter. Google Alerts, which are email notifications, can be created based on the top 10 Google news stories, but much helpful to marketers is the possibility of creating alerts for the top 20 Google web search results.
By setting up alerts for your competitor's company, web site, brand, or product name, you can monitor search results for changes. Several results may indicate a new product launch, or maybe a content campaign, and you wish be able to do appropriate adjustments in your own business.
If you want to market an affiliate product through SEO, you can monitor the top 20 results for a search on that product. You wish cognize if and once
your site breaks into the top 20 results, and can watch it as it hopefully continues ascension to that 1st position.
There are different uses as well. SEO firms can monitor clients' results. Niche marketers can easily monitor some
industry news and niche search results. You can even as monitor search results for your better keywords and your own high ranking pages.
Google Alerts, tho'
free, can provide valuable marketing intelligence to online entrepreneurs who take advantage of it.
Just about the author:
Jakob Jelling is the founder of http://www.sitetube.comVisit his website for the latest on planning, building, promoting and maintaining websites.
Circulated by Article Emporium
| |