|
Email Marketing Information5 Tips To Create A Kick-Butt Mini-Course That Pulls In Thousands of Fanatical Subscribers... in a Flash!
by:
Jim Edwards
© Jim Edwards - All Rights Reserved
======================================
One of the quickest
route to develop, build, and grow your own
list of subscribers is to develop a "mini" course with an
incredibly compelling promise.
I have in person
used "mini" courses to build lists of
several thousand subscribers in as little as a week.
A "mini" course is just a series of e-mail's wherever
you
teach folk a specific skill, set of skills, or reveal
other information they actually want to know.
In the process of providing this focused, valuable
information, you prove to your subscribers that you are THE
expert in a particular area - and, you as well encourage folk
to pay you to get even as BETTER information from ebooks and
information products you've either written or recommend.
An example of a "mini" course offer I've used with great
success is the free mini course at www.7dayebook.com that
appears in the exit pop up window once
you leave the site.
The promise of this "mini" course is strong and compelling.
Here's what it says...
FREE eBook Mini-Course
"How to Write and Profit from your own eBook...
patch you're still young enough to enjoy it!"
All the registration page asks for is 1st name and email
address... and this mini-course has generated thousands of
subscribers!
So here's the basic formula in a nutshell:
Strong promise+ low risk+ high perceived reward= Subscribers
Now, if you'd like to build your own list of fanatical
subscribers, here are 5 sure-fire tips for creating a mini-
course that truly kicks butt!
Tip #1 - The Promise
If you want to launch a eminent mini-course, target an
audience with a specific need and then do them the biggest
possible promise you can deliver on.
People are ironed
for time and seldom
see as more value in
something they get for free as opposed to thing
they pay
a lot of money for.
Add to this the fact that the Cyberspace gets more and more
crowded everyday and you can see that the better offers are
the ones that grab people's attention by fashioning a benefit-
driven promise they can't resist.
Even tho'
you offer your mini-course for free, you still
must SELL folk on WHY they should pay you with their time
and attention.
Example: If you want to do a mini-course on real estate
investing, look for the biggest and better promise you can
make for people.
Let's look at these various promises for identical mini-
course content:
Good: How to do a fortune in foreclosures.
Better: How to find and buy a profitable legal proceeding inside
2 weeks.
Best: How to find and buy a profitable legal proceeding property
in your area inside
2 weeks - mistreatment none of your own money!
** The promise you do has everything to do with whether or
not folk sign up. IMPORTANT: After they sign up, do sure
you deliver on the promise.
Tip #2 - Don't reinvent the wheel
Look for existing content - your own or different people's - you
can adapt directly or indirectly into the mini-course.
Hey, I understand you're busy... I'm busy too!
Why would-be you want to spend 2 days coming up with all the
content for your mini-course if you already have past
information you can adapt!?
If you don't have any existing material, then find being
else who has written an article and use that for part of
your mini-course - with their permission of course.
You'd be astonied at all the pieces of the puzzle that are
out there severally
which you could combine into a great
mini-course without nearly the mountain of effort you power
expect.
Tip #3 - Give yourself lots of chances to do money
One way to build more value into your mini-course and do
sure folk hang onto your messages instead of deleting them
is to put lots of quality links into your mini-course.
This allows folk to get additional information on specific
aspects of the mini-course.
Some of those links can be to free resources, others to
resources wherever
you earn an affiliate commission, and still
others to your own products and services.
The more links you have that actually contribute to your
students learning the subject of your mini-course and
fulfilling the promise you ready-made to get them to sign up, the
better your chances of them clicking those links.
If you create lessons folk save for futurity reference
because they have great links in them, you'll do more
money!
For an example look no further than your "in-box"! All but
everybody has email messages they've saved from different folk
because they contain links to sites you want to use now or
access in the future.
Tip #4 - Build anticipation for the next message
If you're going to take the time to put together the mini-
course, wouldn't it be great of the majority of folk who
subscribed actually see your messages!?
If you want to launch a eminent mini-course, you've got
to rise ABOVE the noise of all the different email messages
people obtain every single day.
One way to do this is to always end each lesson with a small
"ad" or excitement builder for the next message. You do this
by actually playing up a big benefit they'll obtain as a
result of reading the next message you promise to send them.
Here's an example:
"The next and final installment in this mini-course wish
give you five tips for how to get 10,000 visitors to your
website without defrayal a dime on pay-per-click traffic! So
stay tuned for the next lesson in 2 days..."
It's a simple, yet really powerful way to build anticipation
for the next message into EVERY message you send.
This simple step helps do them look forward to the next
message so it gets read... not trashed!
Tip #5 - Tell them what they don't know!
If you're mistreatment the mini-course to promote a product that
covers a more "bigger picture" of the topic as a whole,
constantly cue folk that the mini-course is just a
"tiny piece" of the whole product.
Remind them of what else they need to cognize and tell them if
they buy the product then they'll get this benefit, and that
benefit, and even as more specific information.
Remember, you didn't publish this mini-course to practice
your writing
skills! You are in this to do money, to get
subscribers, and to do sales!
Once you deliver quality content that gives folk a real
taste of what's in store once
they actually purchase, then
it's time to close the sale... you be
it!
Just about the author:
Jim Edwards is a syndicated newspaper journalist
and the
co-author of an amazing new ebook that wish teach you how
to use fr^e articles to quickly driving thousands of targeted
visitors to your website or affiliate links...
Simple "Traffic Machine" brings Thousands of NEW visitors to
your website for weeks, even as months... without defrayal a
dime on advertising! ==> http://www.turnwordsintotraffic.com
Circulated by Article Emporium
| |
