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 | Article category: Ecommerce
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Ecommerce InformationTop 10 Search Engine Positioning Mistakes!
by:
Arun Agrawal
"Do You Do These Search Engine Positioning Mistakes?"
By Arun Agrawal
Search Engine Positioning is the art of optimizing your web site so that it gets into a high position on the search engine results page whenever being searches for keywords that relate to your products and services.
However, several folk do basic mistakes patch designing their web site and as a result, ne'er
do it to the top. Even as if they activity hard on it! Or may be waste a lot of money on useless tools and services.
Do you do these mistakes too?
1. Designing a Frames-based web site
This one is the biggest loser of them all. Frames may do the job of maintaining a really big and complex
web site easy but search engine dead hate them. Most of the search engines cannot find out their way easily through them and end up assortment only the house page.
Now imagine this. One of your internal pages has been reportable by the search engines and the user has clicked on it. What a mess! The page looks orphan without the outer frame and the navigation.
Lose your frames right away. You wish start deed positive improvements the moment you plan
your site without frames.
2. Having an all-Flash or graphic-only house page
This is another classic mistake. Many a designers design web site house pages like brochures. A beautiful cover which has to be opened to read. But on the Cyberspace every click takes away several prospects. Did they click your ENTER button or the Back button?
You see, search engines need content to index. If you don't have content on the house page but only a Flash flick or a big animated graphic, how wish the search engine cognize what you deal in. And why wish it give you a high enough ranking?
3. Not having a nice title
What's your title, Sir?
A nice title is an absolute must for deed a nice search engine position and the most vital thing -- the click-through. With the title, you are always walking a tightrope. You need a title with your most important keyword near the beginning but it should still appeal to the human reading the results.
Don't, don't stuff it with the keywords. How makes this look to you --
Search engine position, search engine positioning, search engine ranking
If you saw this in the search engine results, wish you click on this or you wish prefer-
Top 10 Search engine positioning mistakes!
4. Hosting your site with a FREE host
It takes away all your credibility. You want to do business from your web site. Right? And you can't even as afford a decent web hosting package. How do you expect your prospect to trust you?
Most of the search engines do not spider web sites hosted on the free hosts. Even as if they do, they rating them quite low. How many a geocities web sites have you seen in the top 10?
Also, wish you be comfortable purchase
your merchandise from being who can't even as afford a small shop? And web site hosting is more cheaper!
Do you want your traveller
to look at your message or look at the pop-up that your free web host popped over your site?
Go get a nice web hosting package right away.
5. Golf shot all links on Javascript
Google and many a different search engines don't see and process JavaScript. So if you have all your links on JavaScript only, Google is blind to them.
You must have at least one text-based link to all the pages that you want to link to. And the anchor text (the visible text on the site) should contain your important keywords, not "Click here".
6. Stuffing lots of keywords in the keywords tag
Do you have a keywords tag that lists all the words related to your product in a big long series? This is a certain direction to invite negative points.
While many a search engines have already started to ignore keywords tag precisely because of this misuse, you should have the keywords tag for the search engines that still use them. It as well serves as a reminder of the keywords that you are optimizing for.
However, put only the 2-3 most important keywords in there. Here's a quick test - don't put any term in the keywords tag if it makes not appear at least once on the body copy.
7. Not having any outgoing links
Do you cognize why the Cyberspace is called the Web? Because the web sites link to each other. If you are only having incoming links but don't have any outgoing links, it is not appreciated by the search engines as it violates the web-like structure of the Web.
Because several folk try to conserve PageRank (a proprietary index used by Google to measure link popularity), they avoid having any outgoing links. This is one big myth. You can get really nice points if you have several outgoing links with keyword-rich anchor text and rather
keyword-rich target URL also.
Of course, you should not turn your web page into a link-farm. There should be a few nice links amidst several nice content.
8. Demand
on session variables and cookies to show information
Session variables are used extensively by ecommerce-enabled sites. This is to trace the path used by the visitor. Purchasing
cart and various different applications as well benefit by mistreatment session variables. However it should be possible to visit the various information related and sales pages without needing to have session variables.
Since you can't put cookies on the search engine spiders, they can't index your pages properly if the navigation requires cookies and session variables.
9. On a regular basis
submitting your site to the search engines
"We wish submit your site to the top 250,000 search engines every month for only $29.95." Who has not seen these ads or received Spam with similar messages?
And which are those 250,000 search engines? There are only simply about 8-10 top search engines worth bothering about. And a handful of directories.
With most of the search engines, you only need to submit once to get spidered and then they wish support your listing fresh by creep your site at regular intervals. All you need to do is to support adding fresh content to your site and the search engines wish dead love you. In fact, Google prefers to locate you through a link and not through the URL submission page.
For several sites like DMOZ, if you render patch you are waiting to be indexed, you entry is pushed to the end of the queue. So you can render on a regular basis
and ne'er
get indexed :(
10. Optimizing for more than 2 or 3 search terms
It is virtually impossible to optimize a page for more than 2-3 keywords without diluting everything. Don't try to activity on more than 3 phrases on one page. Split.
Get similar phrases together and activity on those in this page. Take 2 or 3 out of the different phrases and develop a new page with entirely new copy. Remember, you cannot simply copy the same page and squeeze these new phrases in there. It wish look really funny to the visitor.
Just simply about the author:
Are you suffering from the No-traffic syndrome? Arun Agrawal is a search engine improvement
specialist and offers secure Top 10 Ranking services for Google, Yahoo & MSN from his web site at http://www.SEOtop10.com
Circulated by Article Emporium
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