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eMarketing InformationThe Power of Marketing Podcasts
by:
Robert Moment
If you've used the Net
at all this year, you've probably detected
of podcasting. It's the one word that's simply about secured to move up in discussions of small business marketing, and with nice reason too: podcasting has become more and more popular over the past 12 months, and is set to become the most powerful marketing tool of the future. But what exactly is it?
What are marketing podcasts?
In simple terms, podcasts are like radio transmissions which are broadcast over the Net
and signed
to by listeners who subscribe to an RSS or Atom feed and listen either over their computer or via hand-held devices such as iPods. They're a little like a journal
and a little like radio - and they're starting to take off in a big way.
In marketing terms, podcasting presents a new and really powerful know-how
of human action directly with your clients, several current and prospective.
What are marketing podcasts about?
The simple answer to this question is that a marketing podcast can be simply about thing
and everything you think wish be of interest to your listeners. You may want to talk simply about a new innovation you're victimisation in your business, interview several of your industry leaders or discuss several of the big issues in your area of the business world. The choices are endless, and it's up to you to use your imagination to move up with thing
folk wish be interested in hearing.
Why use marketing podcasts?
There are many an several route in which marketing podcasts can help benefit your business . Here are simply a few of them.
Marketing Podcasts Help Build Materiality
By creating a podcast you let your listeners/customers see the real you- the folk behind the business. This helps give your business several kind of materiality and personality: rather than simply being a anonymous
corporation, your business becomes thing
your customers/listeners can relate to and understand.
Marketing Podcasts Increase Your Quality
By offering a podcast on a particular subject, you're establishing yourself as an expert in that subject . Folk like to buy from experts - podcasting helps build trust and, by extension, grows sales.
Marketing Podcasts Add Value to Your Business
By offering a podcast, you're giving visitors to your website thing
free- and thing
which they'll hopefully enjoy enough to want to hear more of. This means that they'll become repeat visitors, and may even as turn into customers.
Podcasts Build Loyalty
In the same way that email newsletters build loyalty towards your business by providing free information to subscribers, marketing podcasts activity in more the same way. As you start to build up a auditor base for your podcasts, you'll be creating your own form of word-of-mouth advertising as your listeners tell else folk simply about your podcasts and your business.
Getting Started in Marketing Podcasting
Creating a podcast is startling simple. In terms of hardware, all you'll need is a computer, mic and broadband connection. Simple, free pieces of computer code such as audacity (http://audacity.sourceforge.net/) allow you to record it, then it's a matter of saving the file as .MP 3 and uploading it to your server.
Once uploaded, your podcast is available to be distributed, and this can be done through aggregators such as iPodder (http://www.ipodder.org ) and FeedDemon (http://www.feeddemon.com ) or via web-based directories such as Podcast Alley (http://www.podcastalley.com) and BlastPodcast (http://www.blastpodcast.com) .
Some podcasts for you to start off with:
"The Marketing Moment" - www.digitalpodcast.com/detail.php?id=3024
"Win Federal Contracts" - http://www.podfeed.net/category_item.asp?id=2515
According to a recent survey by Pew Net
and American Life poll, about 22 million Americans own MP3 players or iPods. Those figures mayhap help to explain the growing quality
of podcasts: audio "blogs" or radio shows distributed by RSS and used as a new, and extremely
effective , form of marketing. This article explains the benefits of marketing podcasts, and gives a brief manual on how to get started.
Just simply about the author:
Parliamentarian
Moment is a business deviser and author of "It Only Takes a Moment to Score" found on Amazon.com and Barnes and Noble. Parliamentarian
shows entrepreneurs how to turn ideas into wealth, how to avoid becoming a datum and have FUN ! Transfer
the FREE Special Report , "17 Profitable Route to Turn Your Ideas into Money" at http://www.sellintegrity.com
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