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eMarketing InformationThe Magic Of Giving Your Website A Goal
by:
Marketing Basics
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The number one thing your website must do is have a goal.
It doesn't matter how well-designed your website is.
It doesn't matter how easy it is to navigate.
It doesn't matter how attractive it is.
If your website doesn't get your visitors to take a preset course of action, it's a liability.
Want to cognize the definition of the word liability?
Liability: "Something that works to one's disadvantage."
Unfortunately, there are far, far too galore websites on the Computer network like that.
To be successful, your website must have a purpose, a goal.
And your copy must be persuasive enough to accomplish that goal, any it may be.
If the goal of your website is to collect your visitors names for your news-sheet or futurity follow-up, then your copy should clearly emphasize that, and give your visitors a compelling reason to leave behind their name and e-mail address.
Here's a perfect example of what I'm talking about:
Dr. Ralph F. Wilson is wide
recognized as one of the top international authorities in the field of Computer network marketing. Business Week called his popular WilsonWeb.com website: "bar none the better e-commerce resource out there."
Wilsonweb.com has virtually
a whole treasure treasure trove of Computer network marketing resources. But the number one goal of the website is to get you to subscribe to their "Web Marketing Today" free weekly newsletter.
And with nearly 100,000 subscribers, it's obvious the website is doing its job expertly.
Right from the opening headline, the news-sheet is mentioned.
In the beginning of the copy, the news-sheet is mentioned.
In the middle of the copy, the news-sheet is mentioned.
And at the end of the copy, the news-sheet is mentioned.
The website ne'er
forgets what its ultimate goal is -- to get you to subscribe to the Web Marketing Now newsletter.
But you're not asked to subscribe in the usual ho-hum manner. You are asked to subscribe in a persuasive, compelling manner.
Here's how Dr. Wilson asks you to subscribe to his newsletter:
"Subscribe to our free e-mail news-sheet -- Web Marketing Today® (nearly 100,000 subscribers worldwide). Simply to encourage you to take this step, I'm including three free e-books that you can transfer
and read: Devising & Marketing E-Books, Web Marketing Basics, and Demystifying Microorganism Marketing, each worth $12 -- simply for subscribing. No catch. We respect your privacy and ne'er
sell or rent our subscriber lists. Subscribing wish not result in much spam! I guarantee it!
Did you catch that last line? "Subscribing wish not result in much spam! I guarantee it!"
Dr. Wilson puts his visitors minds at ease, and alleviates their hesitancy to leave behind their name and e-mail address by loading up on the freebies, and by taking the negative connotation of the word "spam" and turning it into a amusing positive.
In closing, give your website a goal; present it in a persuasive, compelling fashion, and watch the magic begin!
Simply simply about the author:
How To Do Money With Your Own Profitable Blog...Without
Doing Any Work--Ever! Interested? For further details, simply visit our web log at the link below!
Marketing Basics specializes in writing articles that teach,
explain and define basic marketing principles and
techniques. http://marketingbasics.blogspot.com/
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