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eMarketing InformationStop and Go Marketing
by:
Beth Woodward
and ENERGY go hand in hand. Finish and Go marketing says what it is. We go out to market for time periods and then we get busy with our activity and finish marketing. Here is the problem with that. Victimisation the example of a funnel filled with clients and business contacts, once
we finish marketing the funnel becomes empty over a time period. Once
the clients dry up we go back to our funnel, which is empty and once again, we panic and rush out to market.
Are you familiar with the word and idea of retention? It means keeping your current clients rather than losing them and having to find new ones. It price a institution quite a bit less to support a client than it makes to go get a new one. With marketing your business, it takes quite a bit less energy to support the flow of contacts and clients coming through the funnel than it makes to have the funnel empty only to begin again.
Here is a great example of a figure of speech that we experience everyday. I was on the way to my hair appt this month. I chose to take the side roads rather than the freeway. I detected
with each block I had to either take my foot off the gas and slow down to yield or I had to move to a complete stop. In any case, I was victimisation much gas to get moving again. At each finish I detected
two types of moving forward. I could either push on the gas slowly to continue or I had to peel out to beat the traffic. Either way I had to start over again
from a stop. Had I taken the main road (after rush hour) my driving would-be have been consistent and I would-be have used less gas. Or, in marketing terms, less energy.
Are you marketing...
* on the side roads or
* the freeway?
Consistency wish support your marketing funnel filled and you wish have much energy to put into your business.
There is a perspective and a truth to a statement I detected
from a flourishing business owner. Marketing is your job. What you "do" is the cherry on top. What he's locution is this. Once
you are not out "doing" your business, you should be marketing. Keeping that focus, your funnel wish be filled and you wish not experience Finish and Go Marketing.
There are many an else reasons we finish our marketing. Here are a few from entrepreneurs like yourself.
* I don't cognize how.
We can really finish marketing for a spell and then we think we don't cognize how. This reaction can stem from the next bullet point.
* Fear.
If it's been a spell since we have marketed that 'freezing up' syndrome can creep back in. TRUST yourself -- you DO cognize how!
* Frustration.
It's not working. Have you tried thing
for a spell and it
doesn't seem to be working. That's what marketing can be -- a
trial and error with our services and products. After a spell you wish discover what works and what doesn't with each piece that you offer. Once you find what works, STICK TO IT!
* No Time.
We're working so hard and such long hours, there is no time to get out and meet new contacts. Suggestion: Create a short block of time to address envelopes to previous clients. Put stamps on them with your return address label. Have your note cards next to your envelopes. Take a break and jot a quick written
note to say hi and send it off. You have continuing
your marketing and keeping your funnel filled.
* I don't have a plan.
Part of planning is having a plan that fits your style. Not everyone works well from Structured Plan A. You strength
need a much creative plan. Thing
fun that wish support you impelled and focused. That is the key, motivation and focus on
with a plan that fits your style.
Let's summarize.
Stop and Go Marketing...
* Drains our funnel of contacts as well as our energy.
* Creates reactions of: I don't know, Fear, Frustration, No time, No plan
Consistent Marketing...
* Keeps our contact funnel filled which gives us a good flow of customers and financial gain
* Keeps the negative reactions away and promotes energy
Remember, we all need to market in order to have a financially success business. It's your select on how you want to market and what type of approach and plan wish help you succeed with ease, energy and excitement.
Just just about the author:
Letter of the alphabet
Woodward, CPCC, is the creator of the popular Marketing On The Playground Program, and the "My Way" Marketing Plan. Find out much just about how to market "your way" and sign up for monthly Marketing Tidbits at http://www.marketingontheplayground.com
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