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eMarketing InformationReach Thousands of Your Prospects, Utterly
Free
by:
Debbie LaChusa
I'm big on effort maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have large marketing budgets, so finding bargain-priced route to market is a necessity.
Recently I was able to get free marketing exposure for my business to 100,000 people. It was thing
that took an hour or two of my time and the payoff was huge. And you can do it for your business, too.
It's called Public Relations
And it's simpler than you strength
think. If you follow a few basic rules, you can get great exposure for your business, product or service without having to pay for it. Here's all I did. See if this strength
apply to your business.
I sent out a press release announcing the launch of my 10stepmarketing System to two local business publications. Spell it did not take a lot of time to write and send the release, there were a few key steps I took that you likewise must take to be flourishing with your PR efforts.
A few key steps
First, I found several publications that were targeted to the same type of folk I am targeting with 10stepmarketing: small business owners. Once I had known
these publications, I did several research to find out the names of the staff writers who cover marketing.
I known
a "hook" to do the story relevant to the publications and I ready-made sure the content of my release provided clean benefits to their readers.
I emailed the release with a note locution I would-be follow up in a day or two to answer any questions. I followed up with a phone call, speaking directly to one writer and effort a voice message for the other.
A few days later, I received a phone call from the writer I had left the message for, and spent 20 minutes on the phone respondent her questions and small indefinite amount her understand much clearly how my system could help her readers. I even as arranged for her to obtain a copy of my product for review.
About a week later, several stories hit. One publication ran my press release verbatim and the else covered all the content in my release and adscititious quotes and information from her phone interview with me.
PR isn't hard once
you follow these 6 basic rules:
(1) Identify news outlets that reach YOUR target audience
(2) Send news that is important to, and includes a clean BENEFIT for the publication's audience
(3) Send your release to the APPROPRIATE writer or editor
(4) Include a "HOOK" or thing
that does it much exciting or relevant to the publication and their audience (in my case, since the writers covered the local advertising community, I led with the fact that I am a local ad agency veteran)
(5) Follow up with a phone call
(6) Do yourself accessible to do an interview, answer questions or provide additional information
While I didn't expect a whole lot to happen as a result of this release being publicized
(my objective was just to announce the launch of my business and to pave the way for futurity news. I cognize it ordinarily takes multiple message exposures to generate significant results), the short-term results were amazing.
Not only did it generate sales, I likewise received an invitation to speak as a result of the stories.
What news could you share just about your business? What news outlets reach your prospects? Consider newspapers, magazines, radio and TV stations, websites, and any else form of media you can think of.
What "hook" could you use? I challenge you to consider how you could use PR to market your business. It actually is easier than you think and the results can be amazing!
To see the press release I sent out (Agency Veteran Launches Marketing Training Program) and PDFs of the resultant articles, visit http://www.10stepmarketing.com/news.htm
(C) 2005 Debbie LaChusa
Just just about the author:
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners with success
market their business, themselves without defrayment a fortune on marketing. To discover much just about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
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