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eMarketing InformationNiches - The Path to Much Profits
by:
Denise Ryder
Hey, as business owners we CAN'T be all things for all customers.
I mean it would-be be fantastic if we could, however, you simply can't
meet the of necessity
and wants of everyone, you would-be run yourself
ragged trying :o(
BUT ... that doesn't mean you throw your hands up in dispair and
give up ;o) Stick with me for a few minutes and we'll go over a
few ideas that move to mind and see if they get your creative
juices flowing.
Firstly, what the euphemism
is a "Niche" anyway?? I mean I am sure
you have seen the word flying about the Net
and a lot
more lately. You've seen news report articles and email letters
from several of the top guru's now growing "Niche" as the new
"catch" word of the time.
The term is NOT NEW. Essentially a "niche" is finding a specific
target market and job to their specific wants and needs.
Ummm let me give you an example...
As a marketing coach/consultant my business is providing a
service "marketing" to businesses. Now manifestly the business
arena is too general so what I want to do is break it down into
bite size sectors or smaller target markets. I may want to deal
specifically to the of necessity
and wants of Dental Offices and decide
to specialize in Dental Office Marketing. I could take on the legal
sector and specialize in marketing legal practices.
Get wherever
I am going here??
I can't be all things to all businesses out there, so I break the
business sector down into target markets and the find the ones
that I want to specialize in and cater to that group specifically.
Now, you may be thinking ok, that's nice for you being a marketing
coach, but I am an affiliate for a progam...how does "niche
marketing" affect me?
Glad you asked ;o)
When folk 1st move online with the desire to start several
sort of eBusiness they typically go into the "emarketing" niche
and promote products/services with a marketing theme. It does
sense from a marketing point of view, you go wherever
there is demand.
However, with demand likewise comes competition and the "online
marketing" arena is saturated and extremely
competitive.
So...what do you do?
Well, what you need to do is sit and think of markets outside of
the "online marketing" arena which could likewise use your products/
services and target your messages specifically to them.
Umm I feel an example coming on here...ah ok, here is one for
you.
Lets say you are an affiliate for an autoresponder service.
Excellent service because you cognize that anyone who starts
a business online of necessity
an autoresponder. Spell that is great,
what isn't so hot is the fact that you are not the only autoresponder
service in cyber-land and they too are targeting the same niche
you are.
But...the difference between you and them is this article ;o)
See, we all go for the obvious niche or target market once
we
sign onto an affiliate program. We go after the others simply like
us and market to them. What we fail to do is find the Else
niches or target markets out there that haven't detected
of an
autoresponder and have no idea what it is let alone how more
time we can save them.
I am thinking simply about niches like, oh...perhaps Real Estate Agents.
A few friends are in the market for a new house. Every week
they get in the mail (snail mail) the new listing sheets for all
the houses listed that week. The idea is that they go through
these sheets and see if any of the houses peak their interest
and then they are to call their Agent and ask to view them.
It was an ok system, but imagine how more time and MONEY
a Real Estate Agent could save if they had an autoresponder
service?
All they would-be have to do is create the new listing templates,
enter the email address and names of their client base (even
that is automated) and blast out the new listings once a week,
or more often if they wanted to. No more printing price and
gone are the mailing price and the time factor you have saved
them is PRICELESS!
See the potential here???
Are you beginning to get the idea simply about finding else market
segments (customers) for your products/services??
If you are an affiliate for an autoresponder service you
could promote autoresponders to Dental Offices. They
send out appointment reminder cards...imagine the cost
savings for them if they had an autoresponder service,
not to mention the time savings of having staff to stick
labels and post them out??
It is simply a matter of seeing what they do and how your
service can save them the time and money. AND...the
best part simply about this thinking is that not many an take on
this sort of business stance.
Now lets get away from the "online marketing niche"
for a second and think of else route of creating
profit through niches.
Another thing is to look to your hobbies and interests.
Lets say you dabble at DJing on the weekends as a
hobby. With that really hobby you could create profit
by creating a little niche site engaged towards DJing.
Your site could focus on showing causal agency how to
break into the weekend DJ business and provide
sites that offer nice DJ instrumentality (that you are
affiliated with of course).
The idea simply about NICHE Marketing is that you DON'T
have to stick inside
the "Online Marketing" niche.
You can find a niche based on an affiliate program,
a hobby or a special interest.
Some of the top marketers have found else niches
like; finish smoking, weight loss, online dating, model
trains, travel, golf and yup even as cooking.
Don't limit yourself to the niche of online marketing.
Step out and find else market segments that are
not being served or wherever
there is limited competition
and build your niches about those. It's like taking a
path of least resistance and a path to more profits!
If you want more information on niches and how to profit from them. Go to http://www.profitspace.com/niche and get the new no cost report!
Just simply about the author:
Denise Ryder is a Marketing Coach writing from her home
office in Northern Ontario (Canada). Imagine What You
Could Accomplish With a Marketing Coach in Your Back
Pocket! Take the No Cost TEST DRIVE!
http://www.profitspace.com/coach
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